Caty

This account ranks 1322 out of 1349 tracked creators and holds a follower count that is less than one tenth of the median size. It is a small account. Growth is slow as it has gained only 260 followers per month over its 3.6 year lifespan. The average view count of 915.4K far exceeds what would be expected for an account with 11.1K followers. The 7.43% like rate beats the 4.93% median to indicate high engagement from those who see the content. The rest of this report explores specific audience demographics and content performance trends.

The audience approves of content at a rate well above the median. This high approval signals strong initial resonance with the creative output. Shares represent the most dominant behavior among viewers. At 0.779% for 7.1K shares, word-of-mouth spread is the primary way people interact with this content. Saves follow as a secondary signal of keeper value at 0.453% for 4.1K saves. These two actions indicate an audience that finds the content useful enough to archive or distribute. Commenting remains a much smaller slice of engagement at 0.014% for 128 comments. The disparity between high shares and low comment volume suggests people prefer passing the content along rather than starting public conversations. Brands should focus on creating shareable assets rather than seeking heavy community discussion. Reach is inconsistent across the library. Only 5.3% of the 38 videos hit a 2x average while only one reached 5x. A high consistency coefficient of 5.49 indicates erratic reach patterns for new viewers. This is an active audience that treats content as a resource to be saved and shared rather than just scrolled past.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary income stream for this creator because of their high engagement relative to follower count. While the Creator Fund pays pennies per thousand views, brand deals scale with total followers and can command a range of $100 to $300. This gap exists because directer ads value long-term audience loyalty over raw view volume alone. The rank of 1322 out of 1349 places this creator as a value buy for advertisers. Because they sit below the median follower count, the quoted band serves as a ceiling to bargain under rather than a fixed fee. High engagement rates suggest they can command the top end of that range despite their lower rank. A cost per view calculation of $0.00013 means buyers can test if a quote is paying for actual reach or just the creator's name. These are modelled estimates from public metrics, not disclosed earnings.

This account finds its success in the 15 to 30 second range where most clips live. You should prioritize this middle length over 15-second clips because that format pulls a much higher engagement rate than the shortest option. The gap between these two lengths is nearly double for every view gained. Every post uses original audio, choosing a consistent brand identity over the reach of trending tracks. Captions average 93 characters to provide context without cluttering the frame. Open duet and stitch settings invite others to remix the content. The standout video lasted only 11 seconds and reached 33.8 times the normal view count. It earned roughly 771 likes for every comment, showing that short clips favor quick taps over deep discussion. Average views of 915.4K show a steady flow of traffic despite a modest follower count. This profile functions as a high-reach machine rather than a small niche community.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 and 30 seconds as it is the most frequent duration. The engagement line is not present.

Original Sound Usage

Percentage of videos using the creator's own audio

Sparse high-production. This creator posts well below the median frequency but maintains a top-tier view count relative to their follower base. The pace has remained stable for over two years, though the high consistency coefficient indicates the timing between posts is erratic rather than clockwork. You can expect sporadic drops of high-quality content rather than a steady daily stream. New videos most frequently land on Sunday and Thursday, while Wednesday remains the quietest day. A campaign should target these specific windows to align with new uploads, as the primary window for new content is 15:00 UTC.

Audience & Reach

The audience size sits at a 0.0x multiple of the median creator rank. This indicates a niche reach where a single campaign will target a specific, smaller circle rather than achieving broad distribution. A like response of 7.43% exceeds the median rate by over two percentage points. This higher engagement ratio means a brand message earns more interaction per viewer compared to average benchmarks. The profile fits the beauty and personal care category because the high engagement rates suggest an audience that interacts frequently with niche content despite the smaller follower count.