Henry

This account is a small creator that ranks 1225 out of 1349 tracked creators and holds 54.2K followers, which is less than the median size of 1.1M. It shows fast growth by gaining 7.2K followers per month over its 0.6 years of existence. While average views reach a high volume of 1.2M per video, the like rate of 3.35% falls below the 4.93% median. The rest of this report examines specific engagement trends and content performance.

This audience approves less than the platform average. The low like rate relative to the median places them in the bottom third of creators for passive engagement. Saves represent the most frequent action with a 0.171% rate. Shares follow at 0.026% while comments sit at 0.01%. With 2,100 saves, 321 shares, and 119 comments per video, the data shows high intent to return rather than active discussion or word-of-mouth spread. This audience treats content as a reference tool they want to keep. Brands should focus on educational utility rather than community building. Reach is inconsistent across the 35 videos. Only 2 videos hit the five times average mark and 2 reached double the average. A consistency score of 3.82 indicates erratic reach patterns. This is an audience that consumes for personal reference rather than active interaction.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships represent the primary revenue stream for this creator. Based on their 54.2K followers, they can command a sponsorship fee between $300 and $600 per post. This income source is more reliable than the Creator Fund because it scales with follower count. The Creator Fund pays only pennies per thousand views, making it an inefficient way to build a business compared to brand deals. Their rank of 1225 out of 1349 makes them a value buy for advertisers. Because they sit below the median rank, their quoted rate should be viewed as a ceiling to negotiate under rather than a fixed salary. A cost per view check reveals that the $300 to $600 range equates to roughly $0.25 to $0.50 per view based on 1.2M average views. This low cost indicates that a buyer is paying for reach rather than a premium name. These are modelled estimates from public metrics, not disclosed earnings.

This feed lives in the 60 to 180 second window where every recent post sits. Target this specific duration to mirror how the account currently captures its audience. Original audio covers nearly all posts, a choice that prioritizes a unique brand identity over the reach of trending sounds. Captions average 76 characters to provide concise context without distracting from the visuals. Open settings for both duets and stitches invite other creators to interact with and remix the content. The standout video lasted 64 seconds and earned 18.1 times the typical reach seen here. It gathered over 300 likes for every single comment, showing that passive watching won out over active debate. Average views of 1.2 million indicate a large established reach rather than a small niche following. Success on this page relies on maintaining high volume through consistent long-form sports content.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

All 35 recent videos are between 60 and 180 seconds long. This means the account favors a duration of 60 to 180s with an average of 71s.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Grind pattern because they post well above the median frequency with a high volume of content relative to their audience size. They consistently produce over four videos per week, doubling the typical output seen across the platform. While the current pace has only been established for two months, it provides a steady stream of content for any planned campaign. The gap between posts is much shorter than average, though the high consistency coefficient indicates these uploads occur in irregular bursts rather than at fixed intervals. New content most frequently appears on Thursday and Sunday, while Wednesday remains the quietest day. The busiest upload hour occurs at 04:00 UTC. Marketers can expect a dependable drumbeat of posts to support a partnership, with specific tie-ins most likely to land during the weekend and Thursday windows.

Audience & Reach

The account ranks 1225 of 1349 followers with a 0.0x median multiple. This positioning means a single campaign will reach a specific niche rather than achieving broadcast-scale coverage. Location data is not available for this account. The like rate sits below the median by over 1.5 points. This lower engagement rate suggests a sponsored message may struggle to gain traction with a high percentage of viewers. The audience fits the gaming category because the content focus aligns with niche interests despite the lower interaction rate and smaller follower base.