Tay

This creator is a small account ranked 1303 out of 1349 tracked creators with 18.5K followers, which is 0.0x the median follower count of 1.1M. Growth is slow as the account gains only 486 followers per month over its 3.2 year lifespan. The reach verdict shows a high level of engagement because the 16.39% like rate is more than triple the 4.93% median. Average views are 310.4K, which is much higher than what the follower count predicts. The rest of this report covers specific content performance and audience demographics.

This audience approves of content at more than triple the platform median. The high like rate ranks 42 out of 1349 creators. Shares represent the most frequent action with a 0.823% rate, followed by saves at 0.488%. Comments occur less often at 0.041%. These actions resulted in 126 comments, 2.6K shares, and 1.5K saves per video. The audience prioritizes word-of-mouth spread and keeper value over active conversation. Brands should focus on shareable assets rather than community building. Reach is erratic with a consistency coefficient of 4.23. Only two videos reached the 5x average threshold while two hit the 2x mark. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary revenue stream for this creator due to their high engagement levels. With 18.5K followers, the expected sponsorship range sits between $100 and $300 per post. This model favors brand deals over Creator Fund payouts because platform funds pay pennies per thousand views. Sponsorship fees scale with follower count and audience loyalty while fund payments are strictly tied to raw volume. The rank of 1303 out of 1349 suggests a value opportunity for advertisers. Because this creator sits below the median ranking, they do not command a premium price based on fame alone. The quoted range acts as a ceiling to negotiate down rather than a fixed salary. A cost per view calculation of $0.0003 per view helps buyers verify if a quote covers true reach or just the name. High like rates suggest the audience is highly engaged despite the smaller follower count. These are modelled estimates from public metrics, not disclosed earnings.

Videos between 15 and 30 seconds form the largest portion of this feed. Focus on this middle-ground length to replicate the steady reach seen here. This account uses original audio for over 60% of its content, choosing a distinct brand identity over the easier reach of trending sounds. Captions stay concise at around 108 characters to keep the focus on visual elements. Open settings for both duets and stitches invite other creators to remix the footage. The top post clocked in at just 7 seconds and reached 23.8 times the normal audience. It earned nearly a thousand thousand likes against only 514 comments, showing that short clips win through passive watching rather than debate. Average views of 310.4K indicate a stable, established presence for this creator.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 and 30 seconds. This segment contains the highest number of videos compared to any other category.

Original Sound Usage

Percentage of videos using the creator's own audio

The creator follows a Sparse high-production cadence because their low posting frequency is offset by an average view count that ranks them near the top of the field. Although they post well below the median, the size of their audience suggests a focus on quality over volume. This pace has remained stable for nearly three years. However, the high consistency coefficient indicates the timing between posts is erratic rather than predictable. New content typically lands on Thursday and Saturday, while Wednesday remains the quietest day. Because the gaps are irregular, you should not expect a steady drumbeat of posts. You can instead plan around specific drops during the primary upload windows to time your campaign tie-ins.

Audience & Reach

The account sits at a low follower rank with a zero point zero multiple against the median. This indicates a small audience where a single campaign will reach a limited number of people despite high average views. The like response is more than three times higher than the median rate. Such a high engagement ratio means a brand message earns a much stronger reaction per viewer than typical accounts. Because of the niche size and high engagement, this profile fits the Beauty category.