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This account ranks 900 out of 1349 tracked creators and holds 330.4K followers, making it a small account that sits at 0.3 times the median follower count of 1.1M. Growth is slow as the creator gains roughly 4.0K followers per month over an account age of 6.8 years. While average views are high at 543.6K, the like rate of 2.23% falls below the 4.93% median. The rest of this report details specific engagement trends and audience demographics.

The audience approves less than the platform average as the like rate sits at 2.23% against a 4.93% median. This results in a rank of 1084 out of 1349. Comments represent the most frequent action with a 0.858% rate, followed by shares at 0.755%, and saves at 0.205%. These actions translate to 4.7K comments, 4.1K shares, and 1.1K saves across the content. The audience engages in active discussion and word-of-mouth spread while showing lower intent to save for future reference. Brands should focus on community building and organic reach rather than long-term utility or evergreen value. Reach is inconsistent as evidenced by a consistency cv of 2.62. Only 13.2% of the 38 videos reached the 2x average mark, with only 2 videos hitting the 5x threshold. This suggests unpredictable growth patterns for potential partners. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator. Based on a following of 330.4K, typical brand deals fall between $1,500 and $3,500 per post. This path is much more lucrative than the Creator Fund because it scales with audience size. The Creator Fund pays only pennies per thousand views, making it an inefficient way to build a business compared to direct brand partnerships. The rank of 900 out of 1349 places this creator in the lower half of the platform's competitive landscape. A name at this rank is a value buy for advertisers rather than a premium talent who can demand high fees. The quoted range acts as a ceiling for negotiations instead of a fixed salary. With average views of 543.6K, the cost per view sits under $0.01. This low figure suggests that buyers should negotiate based on reach rather than paying a premium for a specific name. These are modelled estimates from public metrics, not disclosed earnings.

Short clips drive this feed because nearly 70% of posts land under 15 seconds. Focus on these short durations to replicate the reach seen in the most successful content. This shorter format outperforms the 15 to 30 second bucket by a factor of three. Original audio dominates the strategy, meaning the account prioritizes its unique identity over trending sounds for growth. Captions stay brief at 41 characters to keep focus on the visuals. Enabling both duet and stitch options ensures the content remains open for others to remix. The standout video grabbed 7.1 million views with an 11-second runtime, hitting a large 13.1x multiplier over average reach. That clip earned roughly one like for every comment, sparking active debate rather than passive scrolling. Average views of 543.6K indicate a large established audience rather than a small niche account.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds with a majority of content falling in this range. The average video length is 10 seconds.

Original Sound Usage

Percentage of videos using the creator's own audio

Sparse high-production is the cadence for this creator because their follower rank places them at the top of the field despite a posting rate well below the median. The content appears infrequently, but the high average view count suggests each post is treated as a high-effort production rather than neglected. This pace has remained stable for over three years. The inconsistent gap between posts indicates an erratic schedule rather than a clockwork routine. New content typically lands on Tuesday and Friday, while Saturday remains the quiet day. Marketing efforts should prepare for sporadic drops rather than a steady drumbeat of posts. You can target your tie-ins around the Tuesday and Friday windows to align with their specific upload days.

Audience & Reach

The follower count sits at a 0.3x multiple of the median creator, placing it below the typical tracked scale for this category. This indicates that while individual videos may spike, the consistent reach is limited to a niche circle rather than broadcast-scale visibility. The like response falls below the median by more than half. This suggests that the content reaches many viewers but fails to generate high engagement per view, making it harder for a sponsored message to stick. This audience fits beauty and lifestyle because the low engagement relative to high play counts points toward a passive viewer base in a specific aesthetic niche.