Ferdyfamily

This account ranks 901 out of 1349 tracked creators and holds a follower count that is 0.3 times the median of 1.1 million, making it a small account. The growth rate of 5.1K followers per month is slow for an account that has been active for 5.3 years. While average views reach 1.2M per video, this volume is high for its follower size. However, the 3.90% like rate falls below the median of 4.93%. The rest of this report covers deeper engagement metrics and content performance trends.

The audience approves less than the typical viewer because the like rate of 3.90% sits below the 4.93% median. This puts the account at rank 793 of 1349. High share rates of 0.392% and save rates of 0.263% show strong intent to spread content and keep it for later reference. These actions outpace the 0.074% comment rate, which indicates a smaller level of active conversation. The raw counts of 872 comments, 4.6K shares, and 3.1K saves confirm that word-of-mouth advocacy is the primary driver here. Brands should focus on content that provides high utility or shareable value rather than building community through dialogue. Reach is inconsistent with a consistency cv of 2.28. Only 3 videos reached five times the average while 3 videos doubled it. This audience behaves as an active one.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary income stream for this creator. Based on 329.5K followers, they likely command between $1,000 and $3,300 per post. Creator Fund payouts are much lower because those payments scale with views and pay only pennies per thousand. Sponsorship revenue scales with the follower count to provide a more stable and lucrative income for the creator. Their rank of 901 out of 1349 places them in a position where they are viewed as a value buy rather than a premium authority. This means the estimated $3,300 figure should serve as a ceiling for negotiations instead of a fixed salary. A lower like rate suggests their audience is less engaged with some content, giving brands more room to negotiate down from the top end of the range. A cost per view check helps determine if a quote pays for reach or for the name. At 1.2M average views, an offer near the $3,000 mark equates to roughly $0.0025 per view. This low cost confirms that their high view count provides notable volume. These are modelled estimates from public metrics, not disclosed earnings.

Videos in the 15 to 30 second range dominate this feed. Producing content at this length captures the most consistent engagement while avoiding the lower performance seen in shorter clips. The gap between these two formats is substantial enough that choosing the mid-length sweet spot provides nearly double the reach of the sub-15 second option. Every post uses original audio, meaning the creator prioritizes a distinct brand identity over the free reach of trending sounds. Captions stay concise at 69 characters to keep the focus on the visual. Open settings for both duets and stitches invite other creators to interact with and remix the content. The standout video lasted 16 seconds and reached 10.4 times the average views of this account. It gathered over 250k likes against only 3.2k comments, showing that quick taps outperformed deep discussion. High like-to-comment ratios suggest the audience prefers passive viewing. Average views of 1.2 million indicate a large established following rather than a small niche. Growth here relies on maintaining this scale through consistent, familiar formatting.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 and 30 seconds as they make up the vast majority of content. The average video length is 21 seconds.

Original Sound Usage

Percentage of videos using the creator's own audio

The account follows a sparse high-production cadence because it maintains a top-tier follower rank despite posting well below the field median. This pace has been established for nearly a year, proving that the low frequency is an intentional choice rather than a lack of activity. While the content lands infrequently, the high average view count suggests each post carries substantial weight with the audience. The high consistency coefficient indicates a very erratic posting rhythm rather than a predictable schedule. You can expect sporadic drops rather than a steady drumbeat of content. New posts are most likely to land on Tuesday and Thursday, while Wednesday remains the quiet day. Most uploads occur around 15:00 UTC. Marketers should plan for these specific windows to align with new content releases.

Audience & Reach

The audience size sits at a 0.3x multiple of the median creator, placing it below the typical scale for this category. This means a single campaign will reach a limited number of unique individuals rather than providing broad coverage. Because the like rate falls below the median by over one percentage point, the engagement signal is weaker than average. A brand message may face more friction in garnering organic interactions from viewers on sponsored content. The account fits the children's entertainment category because the smaller audience size and lower like response suggest a niche reach rather than high-engagement broad appeal.