marcelita2024

This account ranks 904 out of 1349 creators and holds a follower count that is less than half the median size of tracked accounts. It is a small account based on its rank and standing relative to the median. The growth trajectory is fast, with 68.7K new followers added every month over just 0.4 years of existence. Average views reach 626.4K per video, which is high for an account with this many followers. However, the like rate of 3.97% falls below the median of 4.93%. The rest of this report covers specific engagement patterns and content performance trends.

This audience approves less than the average viewer because the 3.97% like rate sits below the 4.93% median rank of 783 out of 1349. High save rates at 0.299% compared to shares at 0.204% and comments at 0.11% show a preference for personal reference over public interaction. These numbers, which include 1,900 saves and 1,300 shares per video, mean the audience treats content as a keeper rather than a conversation starter. The low comment rate suggests people consume the content privately. Brands should focus on evergreen utility to capture the high intent of users who save for later. Reach is inconsistent with a consistency coefficient of 3.21. Only two videos out of 37 reached the 5x average mark. This is an active audience that prefers private retention over public engagement.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary source of income for this creator. With 327.3K followers, they should command a fee between $1,500 and $3,000 per post. This revenue stream is more reliable than Creator Fund payouts because it scales with follower count rather than just views. The Creator Fund pays only pennies per thousand views, while brand deals offer a much higher return on the creator's established audience. The rank of 904 out of 1349 places this creator below the median in total following. This position means they are a value buy for brands rather than a premium name that can demand top tier fees. The suggested range acts as a ceiling to negotiate under rather than a fixed salary. A cost-per-view check reveals a rate of about $0.0024 to $0.0048 per view based on 626.4K average views. This calculation helps a buyer determine if a quote is paying for actual reach or just the creator's name. These are modelled estimates from public metrics, not disclosed earnings.

This feed relies on clips between 15 and 30 seconds. Creating content in this specific window is the best way to replicate the current performance. The shorter under-15-second videos saw a much lower engagement rate than the 15 to 30-second clips, meaning that longer format captures nearly double the interest per view. Original audio dominates the strategy at nearly 79%, sacrificing potential reach from trends for a distinct brand identity. Short captions around 46 characters keep the focus on the visuals while using common Spanish keywords. Open settings for both duets and stitches invite other creators to interact with every post. The top video lasted 15 seconds and pulled 11.9 million views, which is about 19 times the average reach seen here. It earned roughly 38 likes for every comment, a balanced ratio that shows it sparked some discussion without being purely passive. Average views of over 600k indicate an established audience rather than a small account seeking growth. Success on this page depends on maintaining high-volume consistency for a large existing following.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 and 30 seconds as they make up 76 percent of recent content. No engagement line is provided to determine performance.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Grind pattern because they post well above the field median with high frequency. They currently average ten videos per week compared to the typical two. This pace has been active for about a month, though the high consistency coefficient indicates the timing between posts is erratic rather than clockwork. Despite the unpredictable gaps, the volume of content provides a steady stream for brand integration. Content typically lands on Tuesday and Sunday, while Saturday remains the quiet day. The busiest hour for new uploads is 01:00 UTC. Marketers can expect frequent drops to support a campaign, though they should aim for tie-ins on the primary upload days rather than relying on a precise hourly schedule.

Audience & Reach

The audience size sits below the median follower count for tracked creators at a zero point three multiple. This indicates that while individual videos may see high views, a single campaign will reach a more niche group rather than achieving broad broadcast scale. The like response falls below the median by about one percentage point. This lower engagement rate suggests that the audience is less likely to interact with a brand message compared to the average viewer on the platform. The profile fits the beauty and personal care category because the smaller follower base combined with the lower-than-average like ratio indicates a more passive viewer base for a specific niche.