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This account is a small account that ranks 1340 out of 1349 creators tracked because its follower count is less than one tenth of the median size. Growth is slow as it has only gained 99 followers per month over its 3.9 year lifespan. While average views are high at 729.1K, the like rate of 3.50% falls below the 4.93% median. The rest of this report breaks down specific engagement patterns and audience consistency.

The audience approves less than the typical viewer because the like rate sits at 3.50% against a 4.93% median. This ranks the creator 850 out of 1349. High shares and saves indicate that viewers find the content useful enough to keep or spread, even if they do not hit the like button. Sharing is the most frequent action at 0.757%, followed by saving at 0.512%. Commenting stays low at 0.048% while downloads are nonexistent. With 353 comments, 5.5K shares, and 3.7K saves across the content, the data shows a community that prefers private utility over public conversation. Brands should treat this as a high-utility audience rather than an interactive one. Reach is erratic with a consistency coefficient of 1.46. Only 2 videos hit double the average reach while 1 video reached five times the average. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary revenue stream for this creator due to their high view counts. Based on 4.7K followers, an expected sponsorship fee sits between $50 and $150 per post. This model favors brand partnerships over the Creator Fund because fund payouts scale with views but pay only pennies per thousand impressions. The low rank of 1340 out of 1349 positions this creator as a value buy for advertisers. A top-ranked name commands a premium to charge more for their influence, while a lower-ranked profile offers a price point that serves as a ceiling to negotiate under. The cost per view is roughly $0.0001 to $0.0002 when calculated against the 729.1K average views. This low rate confirms that a buyer would be paying for actual reach rather than a famous name. These are modelled estimates from public metrics, not disclosed earnings.

The sweet spot for this feed sits between 15 and 30 seconds. Most content falls into this bucket, while clips under 15 seconds see a lower share of the total volume. Original audio powers nearly 90% of the posts, meaning the creator chooses brand consistency over the easy reach of trending sounds. Short captions averaging 52 characters keep the focus on the visual. Open duet and stitch settings invite other creators to interact with the content. The top video lasted 43 seconds and reached about 6 times the usual audience. It earned 127.2K likes against 3.3K comments, a balanced ratio that suggests it sparked active conversation rather than just passive scrolling. Average views exceed 700K despite a small follower count, marking this as an account that successfully captures high reach through its specific style.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 and 30 seconds. The engagement line is not provided for this data.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a sparse high-production cadence because their high average view count and top follower rank outweigh the low posting frequency. While they post well below the field median of 1.8 videos per week, the quality of content reaches a wide audience. This pace has been established for nearly five months. The inconsistent gap between posts suggests an erratic rhythm rather than a clockwork schedule. Marketers should expect sporadic drops instead of a dependable drumbeat of content. New posts most frequently land on Monday and Tuesday, with the quietest day being Sunday. A campaign tie-in is best timed around these specific days when new material appears at 02:00 UTC.

Audience & Reach

The audience size ranks near the bottom of the tracked set at a zero point zero multiple of the median. This positioning means a single campaign will reach a niche group rather than achieving broad coverage. The like response sits below the median by roughly 1.4 percentage points. A lower engagement rate suggests that while content reaches many viewers, the message may struggle to capture immediate interest from the audience. This profile fits beauty and personal care because the high play counts against the small follower base suggest a specific niche appeal despite the lower like response.