3.2K
Followers
307
Following
3.5M
Total Hearts
1.2K
Videos
3.0K
Avg Hearts/Video
26.88%
Engagement Rate
8.9y
Account Age
30
Followers/Month
32.7K
Hearts/Month
10.9
Videos/Month
Account Overview
What This Report Covers
This account ranks 1344 out of 1349 tracked creators and holds a follower count that is 0.0x the median size. It is a small account. Growth is slow with an addition of 30 followers per month over its 8.9 year lifespan. The like rate of 22.79% clears the 4.93% median, indicating strong engagement from those who view the content. Average views reach 341.8K per video, which is well above what a follower count of 3.2K would typically predict. The rest of this report covers deeper engagement metrics and audience demographics.
Account Classification
| Account Size | Nano (1K+) |
| Account Age | 2017-03-23 |
| Verification | No |
| Language | EN |
| Follower Ratio | 10.3:1 |
Data Summary
| Videos Analyzed | 36 |
| Avg Plays per Video | 341,754 |
| Avg Likes per Video | 77,872 |
| Engagement Rate | 26.88% |
Engagement Analysis
Based on 36 videos
This audience approves of content at a rate much higher than the platform average. The 22.79% like rate ranks in the top 5 out of 1349 creators. High share rates of 4.037% prove that viewers act as vocal advocates for the content. These shares far outweigh the 0.821% save rate and the 0.053% comment rate. While the audience rarely stops to discuss the posts, they actively distribute them to others. The raw counts of 182 comments, 13.8K shares, and 2.8K saves confirm that word-of-mouth spread is the primary driver of engagement. Brands should prioritize content that is easy to share as a recommendation rather than topics requiring deep community discussion. Reach is inconsistent due to a high consistency coefficient of 5.18. Only three videos reached double the average view count while one video hit five times the average. This audience is an active one.
341.8K
Avg Plays/Video
77.9K
Avg Likes/Video
182
Avg Comments/Video
13.8K
Avg Shares/Video
Engagement Quality Analysis
These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.
1.0K
Median Plays
109
Median Likes
773.3K
75th Percentile
10.6M
Top Video
28929.76
Engagement per 1K Followers
Normalized influence metric
Total Engagement (Sample)
The combined likes, comments, shares and saves across only the recent videos we analysed, not the account's lifetime.
12,303,144
Total Plays
2,803,407
Total Likes
6,567
Total Comments
496,718
Total Shares
100,950
Total Saves
Engagement Ratios
Each action as a share of views. Likes-to-views is how often a viewer taps like; saves-to-views is how often they bookmark a video to return to; shares spread it to others. Higher saves and shares signal content people find worth keeping or passing on, not just watching.
22.79%
Likes / Views
0.05%
Comments / Views
4.04%
Shares / Views
0.82%
Saves / Views
The high like rate of 22.79% stands out compared to the other actions. This indicates that many people enjoy the content even if they do not comment or share it.
Viral Hit Rate
How often a video beats this account's own average views. The 2x figure is the share of videos that did at least twice the norm, the 5x figure at least five times. A higher rate means breakout hits happen more often rather than reach depending on rare spikes.
8.30%
2x Avg (3 of 36)
0%
5x Avg (1 of 36)
Consistency Score
How steady the view count is from video to video, shown as a grade and a CV number. A lower CV and a better grade mean predictable reach on every post; a high CV means the views swing widely between hits and flops.
D
CV: 5.18
Lower CV = more consistent performance
Estimated Earnings
Revenue estimates based on follower count and average video performance
Sponsorships provide the primary value for this creator despite their modest follower count. A brand integration for an account with 3.2K followers typically falls between $50 and $150 per post. This revenue source is far more lucrative than the Creator Fund because it scales with audience size rather than raw views. The Creator Fund pays only pennies per thousand views, making it a negligible income stream compared to direct brand deals. The low ranking of 1344 out of 1349 suggests this creator is a value buy for advertisers. While top-ranked names command premiums and can decline briefs, a lower-ranked profile allows a buyer to treat the $150 cap as a ceiling to negotiate down from. High engagement rates suggest they are worth a firm offer near the top of that range. A cost-per-view check of about $0.0004 per view confirms the audience is paying for high engagement rather than large reach. These are modelled estimates from public metrics, not disclosed earnings.
Creator Fund (Est. Monthly)
Based on avg 341.8K views/video
$75 – $149
$0.02 - $0.04 per 1,000 views
Sponsorship Value (Est. Per Post)
Based on 3.2K followers (Nano (1K+))
N/A
Industry rate for nano (1k+) creators
Content Strategy Analysis
Based on 36 videos
Short clips under 15 seconds form the foundation of this feed. Choosing the sub-15 format over the 15 to 30 second option captures a much higher engagement rate, with the shorter length performing nearly twice as well per view. Original audio dominates the mix, meaning the creator prioritizes a unique brand identity over the reach gained from trending sounds. Captions stay brief at around 45 characters to keep the focus on the visual. Open duet and stitch settings invite other creators to interact with every post. The top video lasted only 5 seconds and earned 10.6 million views, which is 31 times the normal reach seen here. It gathered 2.6 million likes against 5.8k comments, a lopsided ratio that favored passive taps over active debate. While average views of 341.8K are high for a small follower count, this suggests a consistent reach rather than explosive growth. Focus on the sub-15 second format to maintain the current engagement levels.
Video Duration Breakdown
How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.
11s
Average Duration
The account favors videos under 15 seconds with 27 out of 36 clips falling into this category. The average video length is 11 seconds.
Original Sound Usage
Percentage of videos using the creator's own audio
Posting Patterns & Optimal Timing
Based on 36 videos
This creator follows a Grind pattern because they post well above the field median with high frequency despite their smaller follower base. They currently produce over double the average weekly volume of other creators. While the pace is relatively new, it has remained steady for nearly two months. The consistency score indicates that the gap between posts varies well rather than following a clockwork schedule. You can expect frequent content drops to support a campaign, though the specific timing of these uploads fluctuates. New content most often appears on Friday and Saturday with a peak hour at 18:00 UTC. Sunday is the quiet day for new uploads.
Posting Frequency
How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.
| Videos per Week | 3.8 |
| Avg Gap Between Posts | 46.0h |
| Data Range | 67 days |
Most Active Days
Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching.
Posting Hours (UTC)
A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.
How to read these charts
A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.
The account posts roughly 3.8 times a week with the busiest activity at 18:00 UTC. Friday and Saturday are the top upload days while Sunday is the quietest day.
Top Videos
Top 10 by play count
12.3M
Combined Plays (Top 5)
2.8M
Combined Likes (Top 5)
2.5M
Avg Plays per Top Video
Pinned Videos
Videos pinned to the top of @kellskitchen22's profile page
10.6M
Views
2.6M
Likes
5.8K
Comments
391.8K
Shares
89.8K
Saves
Any plastic surgeons needs a test subject ?!?!? #goviral #humor #fyp #greece #greece
Posted Dec 12, 2025
915.6K
Views
18.1K
Likes
313
Comments
10.7K
Shares
812
Saves
2 more top videos for @kellskitchen22
Full video-by-video breakdown with views, likes, comments, shares and saves.
Unlock all 10 videosFree, takes 10 seconds
Most Common Words
The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.
Top Sounds
The sounds this account uses most. A feed dominated by one original sound points to self-produced audio; a spread of trending tracks points to a creator riding sound trends for reach.
Key Insights & Takeaways
Audience & Reach
The follower count sits at a 0.0x multiple of the median creator, ranking near the bottom of the tracked set. This indicates a niche audience where a single campaign will reach a limited number of people rather than achieving broad exposure. The like response is well higher than the median rate. Such a high engagement ratio means a brand message will land with much more weight and impact per viewer compared to standard accounts. This audience fits the culinary category because the high like response suggests a highly engaged niche despite the smaller follower count.
Key Takeaways
Strengths
- + Strong engagement rate above platform average
- + Established follower base of 3,175
- + Consistent growth at 30 followers/month
- + Active posting schedule (3.8 videos/week)
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic targeting for regional audiences
- ~ Explore collaboration potential with similar creators
Summary
This analysis of @kellskitchen22 reveals a nano (1k+) TikTok presence with 3,175 followers. The account demonstrates an engagement rate of 26.88%, averaging 341.8K plays per video across 36 analyzed videos. Key strengths include 3.5M total hearts, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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Start SearchingAbout This Analysis: This analysis is based on a snapshot of @kellskitchen22's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 36 analyzed videos.
Data collected and analyzed by TKMetrics | Analysis date: Jul 1, 2026