نايلي✨

This account ranks 913 out of 1349 creators and holds 319.4K followers, which is 0.3 times the median follower count of 1.1M. This makes it a small account compared to the typical creator in our database. Growth is slow as the profile adds about 5.9K followers per month over its 4.5 year lifespan. The reach verdict shows that average views of 234.5K are high for an account of this follower size, and the 5.66% like rate exceeds the 4.93% median. The rest of the report covers specific engagement patterns and content performance metrics.

This audience approves content at a rate above the platform median. The 5.66% like rate ranks 606 out of 1349 creators. High save and share rates indicate strong intent to retain or spread the content. Shares occur at 0.454% while saves reach 0.537%. These two behaviors outperform the 0.073% comment rate by a wide margin. The audience records 1,300 saves and 1,100 shares across 170 comments per video. Brands can expect high advocacy and reference value rather than active discussion. The reach is inconsistent. Only 13.2% of the 38 videos hit the 2x average mark. One video reached the 5x threshold. A consistency coefficient of 2.03 shows erratic reach patterns. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator. Based on a follower count of 319.4K, they should command a brand fee between $2,000 and $4,000 per post. This figure far exceeds what the Creator Fund pays because that program scales with views at pennies per thousand. Sponsorship fees scale directly with the size of the audience to reward the creator for their influence. A rank of 913 out of 1349 places this account in a position where they are a value buy for brands. They do not have the top-tier status that allows them to demand huge premiums or decline briefs based on fame alone. The quoted range serves as a ceiling to bargain under rather than a fixed salary. A cost per view of $0.01 to $0.02 suggests that most of their value comes from engagement and content quality rather than just raw reach. These are modelled estimates from public metrics, not disclosed earnings.

Short clips under 15 seconds form the core of this content strategy. This specific format outperforms the 15 to 30 second range by a large margin since the latter bucket has no data for the 30 to 60 second tier. Use the sub-15 second window as your primary goal to maximize engagement. Original audio covers nearly all posts, meaning this account prioritizes a signature brand over the reach of trending sounds. Captions stay brief at around 38 characters to keep focus on the visual. Open duet and stitch settings invite other creators to interact with the content. The top video lasted 17 seconds and reached 2.6 million views, roughly 11 times the normal volume. It earned about 19 likes for every comment, a balanced ratio that suggests healthy engagement rather than just passive scrolling. Average views of over 230k indicate an established audience size. Success here depends on maintaining this high baseline through consistent short-form clips.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds with 24 out of 38 videos falling into this category. The average length is 15s.

Original Sound Usage

Percentage of videos using the creator's own audio

Sparse high-production. This account ranks near the top of the field in followers and views despite a low posting frequency well below the median. The creator maintains a deliberate pace rather than a neglected one. While the consistency grade is low, this pattern has persisted for nearly three years. You can expect sporadic drops instead of a steady drumbeat of content. New posts land most often on Sunday and Monday around 16:00 UTC. Friday remains the quietest day for new uploads. Plan your campaign around these specific windows to align with the infrequent but high-impact releases.

Audience & Reach

The follower count sits at a 0.3x multiple of the median creator. This suggests a niche audience where a single campaign will reach a specific community rather than a broad, broadcast-scale population. Engagement is stronger than average because the like rate exceeds the median by more than half a percent. A brand can expect its message to earn a higher interaction frequency per view compared to typical accounts in this category. This profile fits the beauty and personal care category because the high engagement relative to the smaller follower base indicates an audience that interacts frequently with lifestyle content.