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This account is a small account that ranks 911 out of 1349 creators and holds 0.3 times the median follower count of 1.1M. Growth for this 1.2 year old account is fast with 21.8K new followers gained each month. Average views reach 552.9K per video, which is well above what a following of 320.3K would typically predict. However, the 2.10% like rate falls below the median of 4.93%, suggesting that while the content reaches many people, it does not generate high levels of active engagement from those viewers. The rest of this report explores specific engagement patterns and audience retention metrics.

The audience approves less than the platform average as the like rate sits at 2.10% against the 4.93% median. This places the account in rank 1113 of 1349 for approval. Shares are the most frequent action taken by viewers, followed by saves and then comments. These actions result in 2.5K shares, 1.7K saves, and 357 comments across the content. The high share rate compared to low comment volume indicates a community that prefers word-of-mouth spread over public discussion. Brands should prioritize content designed for external sharing rather than conversation starters. Reach is inconsistent due to a coefficient of variation of 1.22. Only 4 videos reached double the average view count while one hit the 5x mark. This volatility suggests that growth comes from sporadic hits rather than steady accumulation. This is a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals drive the primary revenue for this account due to their 320.3K follower count. This audience size suggests a brand deal range of $1,600 to $3,200 per post. Creator Fund payouts rarely rival these figures because they pay only pennies per thousand views. Sponsorship income scales with total followers while the fund relies on volume and offers much lower returns for the creator. The rank of 911 out of 1349 places this creator in a position where they are a value buy for advertisers. Because they sit below the median follower count, their quoted rates should be treated as a ceiling to negotiate down rather than a fixed fee. A cost per view calculation of $0.003 to $0.006 helps buyers determine if a quote pays for actual reach or just the creator name. These are modelled estimates from public metrics, not disclosed earnings.

This feed thrives on long-form content between 60 and 180 seconds. Most posts fall into this bucket, so prioritize these longer clips to mirror the account's core strategy. Short clips under 30 seconds represent a minority of the output. Using original audio only 19% of the time means the creator prioritizes trending sounds to capture broader reach. Captions stay very short at 13 characters to keep the focus on the video. Open duet and stitch settings across nearly all posts invite other creators to interact with the content. The standout post lasted 79 seconds and earned 6.3 times the average reach of a typical video. It gathered over 100 likes for every single comment, showing that its success came from passive watching rather than active debate. Average views of 552.9K indicate a large established audience rather than a small growing niche.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 to 180 seconds with 26 out of 37 videos in this range. The engagement line is not present to determine which length performs best.

Original Sound Usage

Percentage of videos using the creator's own audio

The creator follows a Grind cadence because they post well above the field median with high frequency and strong volume. This pace has been established for over a month but remains somewhat erratic due to inconsistent gaps between uploads. The account maintains a steady stream of content that provides ample opportunities for brand integration. New videos typically land on Saturday and Sunday, while Friday is the quietest day for new posts. Content most frequently appears around 15:00 UTC. Marketers can expect a frequent drumbeat of posts to support a campaign rather than sporadic drops. You can time your tie-ins specifically for the weekend windows when content volume peaks.

Audience & Reach

The account sits at a 0.3x multiple of the median follower count. This smaller size means a single campaign will reach a niche group rather than a broadcast audience. The like rate falls below the median by more than half. A lower engagement rate per view suggests that while content reaches people, the message may not stick as effectively with every viewer. This profile fits the local services category because the limited follower scale and lower like response suggest an audience tuned to specific niche content rather than high-engagement brand discovery.