Munshi

This account ranks 1253 out of 1349 tracked creators and holds less than one times the median follower count, making it a small account. It has gained 2.8K followers each month since its creation 1.2 years ago, which indicates slow growth for an account of this age. The average view count of 452.4K per video is well above what the 40.9K follower count would predict, though the 3.86% like rate falls below the 4.93% median. The rest of this report details specific engagement patterns and content performance.

This audience approves less than the typical viewer for this platform. The lower like rate places them at rank 803 of 1349. Shares represent the most frequent action with a 2.713% rate. This is followed by saves at 0.188% and comments at 0.084%. While raw counts show 12,300 shares and 853 saves, the share rate clearly dominates the engagement mix. High sharing rates suggest strong word of mouth. The low comment and save rates indicate a lack of community discussion or repeated reference. A brand should prioritize content that triggers immediate distribution over deep conversation. Reach is inconsistent with a coefficient of variation of 2.26. Only four videos reached double the average, while two hit five times the average. This audience is a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary revenue stream for this creator because they scale with follower count rather than views. While Creator Fund payments offer pennies per thousand views, brand deals for an account with 40.9K followers typically command a fee between $150 and $300. The lower like rate suggests a more passive audience, which might place their value at the lower end of that range. The low rank of 1253 out of 1349 means this creator does not command a premium for their name. They are a value buy for brands because they lack the leverage to demand high premiums from top-tier accounts. The $300 figure represents a ceiling to bargain under rather than a fixed salary. A cost per view calculation of roughly $0.0006 suggests that most paid fees would be paying for brand association rather than raw reach. These are modelled estimates from public metrics, not disclosed earnings.

This feed thrives in the 15 to 30 second range where most content lives. Short clips under 15 seconds reach much higher engagement than the few longer videos produced here. Use the shorter format as your primary goal to capture more interest per view. Every post uses original audio, choosing a consistent brand identity over the easy reach of trending sounds. Captions stay brief at an average of 64 characters to keep focus on the video. Open duet and stitch settings invite other creators to interact with the content directly. The standout clip lasted 10 seconds and pulled 5.5 million views, roughly 12.2 times the typical reach. It earned 178.6K likes against only 3.1K comments, showing a heavy tilt toward quick taps over discussion. This indicates that fast, punchy content wins on passive engagement rather than sparking debate. Average views near 452k mean this account maintains a solid, established presence for its size.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 to 30 seconds because they make up the largest portion of content. No engagement line is provided for this data.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows an erratic pattern. While they post frequently enough to maintain a steady presence, the high consistency variance indicates that the timing of new content is unpredictable. This habit has persisted for over five months but remains inconsistent in its specific delivery. They typically drop new videos on Monday and Tuesday with a peak upload time at 15:00 UTC. Sunday serves as the quiet day for new posts. Marketers should expect sporadic drops rather than a predictable drumbeat, so they should aim to align tie-ins around the early week windows when content most often appears.

Audience & Reach

The follower rank of 1253 out of 1349 and a 0.0x median multiple indicate this account is smaller than the typical creator tracked in our database. A brand should expect limited reach for a single campaign rather than broadcast-scale visibility. The like response sits below the median, meaning the engagement rate per viewer is lower than average. This suggests that while content reaches many people, the message may land with less intensity for a sponsor. This audience fits the entertainment category because the low like ratio and small follower count suggest a niche reach rather than high-engagement community building.