929.5K
Followers
269
Following
10.0M
Total Hearts
270
Videos
37.0K
Avg Hearts/Video
2.79%
Engagement Rate
4.0y
Account Age
19.6K
Followers/Month
210.8K
Hearts/Month
5.7
Videos/Month
Account Overview
What This Report Covers
This account is a mid-tier name ranked 694 out of 1349 creators with 929.5K followers, which is 0.8 times the median follower count of 1.1M. Growth is steady as it gains 19.6K new followers every month over its 4.0 year lifespan. While average views reach 1.4M per video, the 2.66% like rate falls below the 4.93% median. The rest of this report details specific engagement trends and content performance.
Account Classification
| Account Size | Mid-Tier (100K+) |
| Account Age | 2022-03-11 |
| Verification | No |
| Language | EN |
| Follower Ratio | 3.5K:1 |
Data Summary
| Videos Analyzed | 34 |
| Avg Plays per Video | 1,397,079 |
| Avg Likes per Video | 37,192 |
| Engagement Rate | 2.79% |
Engagement Analysis
Based on 34 videos
The audience approves less than average as the like rate falls below the platform median. This indicates lower passive engagement compared to typical creators. Saves represent the most frequent action at 0.469%. Shares follow at 0.113% while comments sit at 0.018%. These ratios show that viewers prioritize saving content as a reference over engaging in public conversation or word of mouth. The raw counts of 6,600 saves, 1,600 shares, and 249 comments confirm this hierarchy of intent. Brands should treat this audience as one that values utility and personal archiving over community interaction. The reach is inconsistent with a coefficient of variation of 1.06. Seven videos reached double the average while none hit the five times mark. This suggests sporadic spikes rather than steady growth. This is a tap-and-scroll audience.
1.4M
Avg Plays/Video
37.2K
Avg Likes/Video
249
Avg Comments/Video
1.6K
Avg Shares/Video
Engagement Quality Analysis
These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.
3.4M
Median Plays
85.0K
Median Likes
3.7M
75th Percentile
5.2M
Top Video
41.98
Engagement per 1K Followers
Normalized influence metric
Total Engagement (Sample)
The combined likes, comments, shares and saves across only the recent videos we analysed, not the account's lifetime.
47,500,700
Total Plays
1,264,525
Total Likes
8,464
Total Comments
53,601
Total Shares
222,909
Total Saves
Engagement Ratios
Each action as a share of views. Likes-to-views is how often a viewer taps like; saves-to-views is how often they bookmark a video to return to; shares spread it to others. Higher saves and shares signal content people find worth keeping or passing on, not just watching.
2.66%
Likes / Views
0.02%
Comments / Views
0.11%
Shares / Views
0.47%
Saves / Views
Likes are much higher than all other actions. This shows that viewers are more likely to double tap a video than they are to comment, share, or save it.
Viral Hit Rate
How often a video beats this account's own average views. The 2x figure is the share of videos that did at least twice the norm, the 5x figure at least five times. A higher rate means breakout hits happen more often rather than reach depending on rare spikes.
20.60%
2x Avg (7 of 34)
0%
5x Avg (0 of 34)
Consistency Score
How steady the view count is from video to video, shown as a grade and a CV number. A lower CV and a better grade mean predictable reach on every post; a high CV means the views swing widely between hits and flops.
C
CV: 1.06
Lower CV = more consistent performance
Estimated Earnings
Revenue estimates based on follower count and average video performance
Sponsorship deals drive the primary revenue for this account because of their high follower count. These brands pay based on reach and influence rather than Creator Fund payouts. The creator fund pays only pennies per thousand views, whereas sponsorship fees scale with total followers to create a much higher income bracket. The rank of 694 out of 1349 places this creator just below the median for follower size. This position means they are a value buy for brands rather than an elite name that can demand premium prices. A quote from them should be treated as a ceiling to negotiate down rather than a fixed salary. A cost per view calculation helps determine if a price is based on reach or brand equity. Based on the average of 1.4M views, a buyer can test if a quoted rate pays for actual eyes or just the creator name. These are modelled estimates from public metrics, not disclosed earnings.
Creator Fund (Est. Monthly)
Based on avg 1.4M views/video
$159 – $319
$0.02 - $0.04 per 1,000 views
Sponsorship Value (Est. Per Post)
Based on 929.5K followers (Mid-Tier (100K+))
$7,436 – $13,942
Industry rate for mid-tier (100k+) creators
Content Strategy Analysis
Based on 34 videos
Longer clips define this feed with most videos landing between 60 and 180 seconds. You should prioritize these mid-length segments to mirror the creator's core format. Since there are no shorter options available, focus on building content that sustains interest for several minutes rather than quick hooks. Original audio dominates nearly all posts, choosing a distinct identity over the reach of trending sounds. Caption length stays at just 1 character, so the visual or audio must carry the entire message without text help. Open settings for both duets and stitches invite other creators to remix the content frequently. The top video lasted 445 seconds and pulled 3.7 times the average reach with a lopsided ratio of 107 likes per comment. This high like-to-comment gap shows the clip won through passive watching rather than active debate. Average views of 1.4 million mean this account maintains a large, established presence.
Video Duration Breakdown
How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.
3m 31s
Average Duration
The account favors videos between 60 and 180 seconds. This category contains the most content with 24 videos.
Original Sound Usage
Percentage of videos using the creator's own audio
Posting Patterns & Optimal Timing
Based on 34 videos
This creator follows a Grind pattern because they post well above the field median with a steady output that allows for reliable planning. Their frequency ranks in the top half of the platform, and the average gap between posts is shorter than the median. While the consistency grade indicates some variation in timing, the pace has remained stable for nearly three months. New content typically lands on Thursday and Saturday, while Wednesday remains the quietest day. Most uploads occur around 14:00 UTC. Marketers can expect a dependable drumbeat of posts rather than sporadic drops. You can time a campaign tie-in around the weekend windows when new content most frequently appears.
Posting Frequency
How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.
| Videos per Week | 2.7 |
| Avg Gap Between Posts | 64.0h |
| Data Range | 87 days |
Most Active Days
Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching.
Posting Hours (UTC)
A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.
How to read these charts
A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.
The account posts about 2.7 times per week with the most activity on Saturday and Thursday. The busiest hour is 14:00 UTC while Wednesday is the quietest day.
Top Videos
Top 10 by play count
21.0M
Combined Plays (Top 5)
533.3K
Combined Likes (Top 5)
4.2M
Avg Plays per Top Video
Pinned Videos
Videos pinned to the top of @harja's profile page
(No caption)
3.7M
Views
53.5K
Likes
217
Comments
2.3K
Shares
8.4K
Saves
(No caption)
3.7M
Views
68.7K
Likes
684
Comments
4.7K
Shares
11.1K
Saves
(No caption)
3.5M
Views
113.8K
Likes
872
Comments
3.3K
Shares
22.5K
Saves
(No caption)
3.2M
Views
86.6K
Likes
342
Comments
2.6K
Shares
16.3K
Saves
(No caption)
3.0M
Views
102.6K
Likes
686
Comments
4.0K
Shares
11.9K
Saves
3 more top videos for @harja
Full video-by-video breakdown with views, likes, comments, shares and saves.
Unlock all 10 videosFree, takes 10 seconds
Most Common Words
The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.
Top Sounds
The sounds this account uses most. A feed dominated by one original sound points to self-produced audio; a spread of trending tracks points to a creator riding sound trends for reach.
Key Insights & Takeaways
Audience & Reach
The audience size sits below the median at a zero point eight multiple of the typical creator. This indicates that while video views may spike, the core follower base limits the consistent reach available for a single campaign. Location data is not available for this account. The like response falls well below the median rate. A lower engagement ratio suggests the content reaches many viewers but fails to generate frequent interactions. Because of this gap between reach and engagement, a sponsored post may have a harder time standing out against the general feed. This audience fits the entertainment category because the high play count contrasted with the low like response points toward passive consumption of viral content rather than active community interaction.
Key Takeaways
Strengths
- + Established follower base of 929,500
- + Consistent growth at 19.6K followers/month
- + Active posting schedule (2.7 videos/week)
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic targeting for regional audiences
- ~ Explore collaboration potential with similar creators
- ~ Improve engagement rate through interactive content formats
Summary
This analysis of @harja reveals a mid-tier (100k+) TikTok presence with 929,500 followers. The account demonstrates an engagement rate of 2.79%, averaging 1.4M plays per video across 34 analyzed videos. Key strengths include 10.0M total hearts, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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Start SearchingAbout This Analysis: This analysis is based on a snapshot of @harja's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 34 analyzed videos.
Data collected and analyzed by TKMetrics | Analysis date: Jul 1, 2026