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This account ranks 995 out of 1349 creators tracked and holds 221.8K followers, making it a small account that is less than half the size of the median creator. It has grown at a steady pace by gaining approximately 10.6K followers each month over its 1.7 year lifespan. While average views reach 934.3K per video, which is high for an account of this follower size, the 3.82% like rate falls below the 4.93% median. The rest of the report breaks down these engagement patterns and audience behavior in more detail.

This audience approves less than the typical viewer as the like rate sits below the median at 3.82%. The engagement mix shows that shares are the dominant action with a 1.394% rate compared to saves at 0.429% and comments at 0.075%. These figures represent 13,000 shares, 4,000 saves, and 704 comments per video. Word-of-mouth advocacy runs hot while community discussion stays cold. Brands should expect high organic reach but low direct conversation with the audience. Reach is erratic due to a 1.94 consistency score. Only four videos hit the 2x average mark while two reached 5x. This is a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary revenue stream for this creator. Based on 221.8K followers, they likely command a brand fee between $1,000 and $3,000 per post. Creator Fund payouts are much lower because those payments scale with views and pay only pennies per thousand impressions. Brands pay for the influence of a follower base while the platform pays for reach. Their rank of 995 out of 1349 places them below the median in follower count. This position makes them a value buy rather than a prestige name who can demand high premiums. The quoted range serves as a ceiling to bargain under rather than a fixed salary. A cost per view calculation puts their rate at roughly $0.012 per view. This figure helps buyers determine if a quote pays for the actual reach or just the account name. These are modelled estimates from public metrics, not disclosed earnings.

Short clips under 15 seconds form the backbone of this feed. Most posts fall into this category, while moving toward longer formats results in a large drop in engagement. Choosing the sub-15 second window over the 15 to 30 second range improves performance by roughly triple the amount of interaction per view. Use short durations as your primary tool for growth. Original audio dominates nearly 90% of the content, choosing brand identity over the reach boost of trending tracks. Captions stay extremely brief at around 5 characters to keep focus on the visual. Duet and stitch are active on most videos to invite others to remix the content. The top video reached 8.4 million views at 14 seconds long, outperforming average reach by 9 times. Its high ratio of 51 likes for every comment shows it earned passive taps rather than debate. Average views near 934K confirm this is a stable, established account.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds with 31 out of 36 videos in this category. The average duration is 16s.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a dormant or erratic pattern because they post well below the field median with an inconsistent frequency rank. Their posting schedule has fluctuated over the past eight months without establishing a regular cadence. The wide variance in gaps between uploads suggests their output is unpredictable rather than clockwork. You should expect sporadic drops instead of a dependable drumbeat for your campaign. New content most frequently appears on Saturday and Sunday, while Friday remains the quietest day for new posts.

Audience & Reach

The account sits at a 0.2x multiple of the median follower count for this category. This lower ranking means a single campaign reaches a niche audience rather than achieving broadcast-scale reach. While the average play counts are high, the like rate falls below the median by over one percentage point. A weaker engagement ratio suggests that while content reaches many viewers, the specific message may have less impact per impression for a sponsor. This profile fits the entertainment category because the low follower rank and lower like response indicate an audience that consumes high-volume content without high interaction levels.