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This account is a mid-tier name with 540.1K followers. It ranks 796 out of 1349 tracked creators and holds 0.5 times the median follower count. Growth is steady as it gains 13.0K followers every month over its 3.5 year lifespan. While average views reach 126.2K per video, the like rate of 4.25% falls below the 4.93% median. The rest of this report details specific engagement trends and content performance.

The audience approves less than average, ranking 750 out of 1349 for like rates. Sharing is the primary action taken by viewers at 0.436%. Comments follow at 0.256% while saves reach 0.24%. These actions totals are 550 shares, 323 comments, and 303 saves per video. The high share rate compared to low likes indicates a community that values word-of-mouth distribution over passive approval. This audience acts as a megaphone for content rather than just a fan base. Brands should prioritize content that is easily shared to trigger organic growth. Reach is inconsistent due to a 1.81 consistency coefficient. Six videos out of 37 hit the 2x average mark while two reached the 5x threshold. This volatility suggests sporadic spikes rather than steady growth. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary revenue stream for this creator. A follower count of 540.1K suggests an estimated sponsorship band between $3,000 and $6,000 per post. This income path is far more lucrative than the Creator Fund because it scales with audience size. The Creator Fund pays only pennies per thousand views, whereas brand deals capitalize on the reach of a large follower base to command higher fees. The rank of 796 out of 1349 places this creator in a position where they are a value buy for advertisers. They do not hold enough leverage to demand a premium price like top-ranked accounts. The quoted range serves as a ceiling to negotiate under rather than a fixed salary. A cost per view check of roughly $0.02 to $0.05 helps buyers verify if a quote pays for actual reach or just the name. These are modelled estimates from public metrics, not disclosed earnings.

The feed relies on long-form content with over half of the clips lasting between 60 and 180 seconds. Target this longer duration to match the core style of the account rather than making short clips under 30 seconds. This choice prioritizes depth over quick hits, even if shorter videos occasionally capture more rapid attention. Original audio dominates nearly every post, a move that sacrifices trending reach for a consistent brand identity. Long captions averaging 204 characters provide deep context to each clip instead of relying on the visual alone. Open settings for both duets and stitches invite other creators to interact with and remix the content. The top video lasted 36 seconds and reached 7.6 times the usual audience size. It earned a balanced ratio of roughly 25 likes per comment, which shows it sparked active discussion rather than just passive scrolling. Average views of 126.2K show a stable, established presence for the brand. Success here depends on consistent narrative depth rather than chasing viral spikes with short clips.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 and 180 seconds as over half of the content falls into this range. No engagement line is provided to determine which length performs best.

Original Sound Usage

Percentage of videos using the creator's own audio

The creator follows a Sparse high-production pattern because they maintain a top-tier follower rank despite posting well below the median frequency. While the count of videos per week falls short of the average, the high view counts indicate that each post is treated as a major production rather than a casual update. This pace has been established for over six months, though the high consistency variance indicates an unpredictable delivery schedule. You can expect content to land most often on Thursday and Friday, while Saturday remains the quietest day. The busiest upload hour occurs at 00:00 UTC. Marketers should plan for sporadic drops rather than a steady weekly drumbeat. Because the timing is inconsistent, you should aim to align your campaign around the specific peaks of Thursday or Friday when new content most frequently appears.

Audience & Reach

The audience size sits at a 0.5x multiple of the median creator despite high average views. This suggests that while individual videos reach many people, the core follower base is smaller than typical accounts in this category. Because the account lacks a top-of-field rank, a single campaign will reach a specific niche rather than achieving broadcast-scale coverage. The like response falls below the median by over 0.6 percentage points. This lower rate indicates that the content reaches many viewers but generates less engagement per view than the average creator. A brand message here will likely have a quieter reception among the total audience reached. News and current affairs fits this profile because the low engagement relative to high reach suggests an information-focused utility rather than a community-driven interaction.