ايڤا | eva

This account is a small creator ranked 1005 out of 1349 tracked creators with 209.9K followers, which is 0.2x the median follower count of 1.1M. The growth trajectory is slow as it gains about 4.8K followers per month over its 3.6 year lifespan. While average views are high at 981.0K, the like rate of 3.33% falls below the 4.93% median. The rest of this report covers detailed engagement metrics and content performance trends.

This audience approves less than the platform average. The lower like rate relative to the median places the creator in the bottom third of performers for passive approval. The engagement mix reveals high intent to circulate and store content. Shares at 0.64% and saves at 0.604% are the primary actions, totaling 6.3K shares and 5.9K saves per video. These figures dwarf the 0.1% comment rate of 979 interactions. This audience prioritizes word-of-mouth spread and keeper value over active conversation. A brand should focus on content that serves as a useful reference or a shareable discovery rather than a prompt for community discussion. Reach is inconsistent across the 36 videos. Only two videos hit the 2x average mark while one reached 5x. A consistency coefficient of 2.47 indicates erratic reach patterns. This audience is an active one.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary source of income for this creator. Based on the follower count, they can expect to command between $1,000 and $3,200 per post. This revenue stream is more reliable than Creator Fund payouts because it scales with audience size. The Creator Fund pays only pennies per thousand views, making it a poor foundation for a sustainable career compared to direct brand deals. The rank of 1005 out of 1349 places this creator in the lower half of their peer group. Because they sit below the median, their profile represents a value buy for brands. The quoted range acts as a ceiling to negotiate under rather than a fixed salary. A cost per view of $0.0032 suggests that most of the budget pays for the content reach rather than an inflated personal brand premium. These are modelled estimates from public metrics, not disclosed earnings.

Short clips define this feed since nearly all posts land under 15 seconds. You should prioritize the sub-15 second format to capture engagement that drops off well as videos get longer. The heavy reliance on original audio means the creator prioritizes a recognizable brand over the reach of trending sounds. Captions stay extremely brief at an average of 5 characters, ensuring the visual takes center stage. Restricted duet and stitch settings keep the content focused on the primary feed rather than inviting remixes. The top video lasted only 8 seconds and reached 15.2 times the normal view count. It earned a balanced ratio of 21 likes for every comment, showing it sparked active conversation rather than just passive taps. Average views near one million indicate a large established audience with high baseline reach. This account operates at a scale where consistency is already proven.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds with 33 out of 36 videos falling into this category. The average video length is 10s.

Original Sound Usage

Percentage of videos using the creator's own audio

Sparse high-production. This account ranks near the top of the field by followers and average views despite a low posting frequency well below the median. The creator has maintained this specific pace for over two years, establishing a long-term pattern even if it is not frequent. Because of the inconsistent gap between posts, you cannot rely on a predictable weekly drumbeat for content. Fresh videos tend to land on Wednesday and Sunday, while Friday remains the quietest day. Most uploads occur around 05:00 UTC. Marketers should plan for sporadic drops rather than regular updates. Coordinate any tie-ins around the Wednesday or Sunday windows to align with these infrequent appearances.

Audience & Reach

The audience size sits at a 0.2x multiple of the median creator, placing it below the typical scale for this platform. A brand can expect limited reach from a single campaign because the follower count is not at broadcast-scale levels. The like response falls below the median by over 1.6 percentage points. This indicates that while views may occur, the engagement per viewer is weaker than average. Consequently, a sponsored post may struggle to generate high interaction rates compared to other creators in this category. This audience fits the beauty and lifestyle category. The lower like rate combined with a sub-median follower count suggests a niche reach rather than a broad community appeal.