南 美心(みなみ みこ)

This account ranks 1039 out of 1349 tracked creators and holds 181.8K followers, making it a small account because its follower count is 0.2 times the median of 1.1M. It has gained 2.4K followers monthly over 6.4 years, which indicates slow growth for an account of this age. The average view count of 808.0K per video sits well above what is expected for a creator with its follower size. While the audience engagement is high, the 8.07% like rate clearly exceeds the median of 4.93%. The following report breaks down these metrics to evaluate content performance and reach.

This audience approves content at a rate well above the median. High save rates compared to other metrics suggest these viewers treat the content as a reference tool rather than just a passing moment. The 0.696% save rate and 5.6K total saves indicate high keeper value for the brand message. Shares at 0.339% with 2.7K counts show steady word of mouth spread. Comments are lower at 0.075% from 603 entries, indicating less active conversation but higher intent to revisit. A brand can expect loyalists who store content for future use rather than just engaging in the comments. Reach is inconsistent with a consistency cv of 3.31. Only two videos out of 38 reached the 5x threshold while two hit the 2x mark. This audience is an active one.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator because of their high engagement levels. While Creator Fund payouts scale with views and pay pennies per thousand, sponsorship fees scale with follower count to reach a potential band of $300 to $900. This gap exists because brand partners value the direct connection to an audience rather than raw impressions alone. The rank of 1039 out of 1349 suggests this creator is a value buy for advertisers. Because they sit below the median follower count, their quoted rate should be viewed as a ceiling to bargain under rather than a fixed salary. A cost per view of $0.37 indicates that most of the paid fee covers the brand equity and high engagement rather than just the reach of 808.0K views. These are modelled estimates from public metrics, not disclosed earnings.

Most content sits in the 15 to 30 second range. Creating clips at this length will target the core of the audience while avoiding the lower engagement seen in longer videos. This account favors original audio for over 84% of its posts, sacrificing potential trending reach to build a unique brand identity. Captions stay brief around 70 characters to keep focus on the visual. Open settings for both duets and stitches invite other creators to interact with every post. The top video lasted 31 seconds and pulled 17.7 times the average view count. It earned 1.3 million likes against only 7.6k comments, showing that rapid consumption wins over active debate. This lopsided ratio means the clip succeeded as a passive watch rather than a conversation starter. Average views of 808k establish this as an established account with a solid floor of reach for every upload.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 and 30 seconds long. Most content falls within this range while the average duration is 30 seconds.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a sparse high-production cadence because they maintain a top-tier average view count despite posting well below the median frequency. While their output is lower than many peers, the high engagement suggests each post is a deliberate production rather than a lack of effort. This pace has been established for over five months. The inconsistent gap between posts makes timing precise and difficult. The high consistency coefficient indicates an erratic rhythm with unpredictable bursts followed by quiet stretches. New content most often lands on Tuesday and Friday around 13:00 UTC, while Monday remains the quietest day. Marketers should expect sporadic drops rather than a dependable drumbeat of posts. You should plan any tie-in for Tuesday or Friday to align with these primary upload windows.

Audience & Reach

The follower count ranks below the median by a factor of 0.2. This lower rank indicates that while individual videos can reach many people, the core community is small rather than broadcast-scale. Because the audience size is compact, a single campaign will target a niche group instead of providing wide coverage. The like rate exceeds the median by more than three percentage points. This higher engagement level suggests that the content captures interest and creates a stronger interaction per view. Such high engagement means a sponsored post can land with more impact among those who see it. The audience fits the beauty category because the small follower count combined with high likes indicates a concentrated, engaged niche.