UK beauty creators: who actually has a UK audience

What we found

• The typical UK-based beauty creator has 17% of commenters in the UK.
• Only 25 of 93 UK-based beauty creators with 100K+ followers reach 40% UK.
• For 38 of the 62 under 30% UK, the largest audience is the US.
• 2 creators outside the UK tag clear 40% UK, so a country filter misses them.

What is inside

• The top 25 by share of UK commenters, with a likely range, median recent views and the next largest country for each
• Big UK names (2M+ followers) whose audience is mostly elsewhere
• Benchmarks: how UK share spreads across the niche, and reach by creator size
• How it was built, and what it cannot tell you

Look inside

How the UK share is measured

For each creator we read who commented on up to three recent videos and count the commenters whose TikTok account is registered in the UK. Every creator in the ranking has at least 30 sampled commenters, and each share comes with a likely range so you can see how firm it is.

It cannot tell you gender or age, and commenters are the engaged minority of viewers. The report says so on the page. Contact details are not included.