Zoe LaVerne

The account @zoelaverne has 21.5 million followers and has accumulated 2 billion total likes, reflecting significant scale and audience interaction. Each video averages 212,440 views, demonstrating broad reach across its 4,081 published videos. The 2.74% engagement rate indicates strong audience participation, with users interacting approximately 93 times per follower on average.

@zoelaverne’s engagement metrics demonstrate strong audience interaction, with 21.5 million followers and an overall engagement rate of 2.74%. This rate is calculated as (average likes + comments + shares) divided by followers, which aligns with the provided averages: 5,669 likes, 67 comments, and 86 shares per video. The high number of likes (5,669) significantly contributes to the engagement rate, indicating that the content is widely appreciated by the audience. However, comments and shares are relatively lower compared to likes, suggesting a preference for passive engagement over active interaction. The audience interaction patterns reveal a clear hierarchy in engagement types. Likes dominate, with each video receiving over 5,600 likes, which is 97.6% of the total engagement per video (5,669 + 67 + 86 = 5,822). Comments and shares account for 1.15% and 1.48%, respectively, highlighting a trend where viewers prioritize liking content over commenting or sharing. This could reflect the nature of the content—possibly visual, informative, or emotionally resonant—where likes serve as the primary form of feedback. The metrics indicate that @zoelaverne’s content resonates strongly with its audience, as evidenced by the high engagement rate and consistent likes per video. However, the relatively low comment and share rates suggest that while the audience finds value in the content, they may not feel compelled to engage beyond liking. This could imply that the content’s primary appeal lies in its ability to evoke immediate emotional or aesthetic reactions rather than prompting deeper discussion or virality.

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

The content focus for @zoelaverne cannot be determined due to insufficient data on primary content categories. The account’s top hashtags—#2016 (1 use), #2026 (1 use), and #linkinbio (1 use)—suggest a limited engagement with thematic or temporal references, though no clear pattern emerges from these tags. The hashtag #linkinbio is commonly used to direct viewers to a profile’s bio, indicating a potential strategy for driving traffic to external links. However, the sparse usage of these hashtags and the absence of category data prevent any assessment of thematic consistency or strategic alignment with broader content goals. The hashtag strategy lacks repetition or thematic cohesion, as each tag is used only once. This suggests a lack of consistent branding or audience engagement tactics through hashtag use. The absence of content category data further limits the ability to evaluate whether the account’s posts align with specific themes, trends, or audience interests. Without additional metrics such as video performance, follower growth, or engagement rates, the account’s content strategy remains underanalyzed, and its strategic use of categories or hashtags cannot be substantiated.

Video Duration Breakdown

Original Sound Usage

Percentage of videos using the creator's own audio