Willyrex

The @willyrex account demonstrates significant scale with 4.9 million followers and a content library of 1,604 videos. Its average video reach of 652,894 views indicates broad audience engagement, supported by a total of 99.7 million likes. The account maintains a strong engagement rate of 12.56%, reflecting consistent interaction relative to its follower base.

@willyrex demonstrates strong engagement metrics, with a 12.56% overall engagement rate, which exceeds the typical 10-15% benchmark for accounts of similar size. The average likes per video (79,074) and shares per video (2,639) are both above average for a 4.9 million follower account, indicating broad audience reach and content virality. The average comments per video (266) further highlight active audience participation, though this metric is lower than the likes and shares, suggesting a balance between organic interaction and content-driven sharing. Audience interaction patterns reveal a preference for visual and shareable content, as evidenced by the high share rate. The combination of likes and shares suggests that viewers find the content both personally engaging and socially valuable. While comments are fewer, their presence indicates some level of audience dialogue, though the ratio of likes to comments (approximately 296:1) implies that viewers may prioritize quick engagement over in-depth discussion. The overall engagement rate reinforces that the content resonates with the audience, driving both passive (likes, shares) and active (comments) forms of interaction.

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

The content focus of @willyrex appears centered on gaming and entertainment, with hashtags exclusively tied to MLBB (Mobile Legends: Bang Bang) and SpongeBob SquarePants. The account uses #mlbbamigosvictorias, #mlbbfriendsfest, and #mlbblatam to promote game-related themes, likely targeting fans of the MLBB franchise. The inclusion of #mlbbxspongebob and its variant #mlbbxspongebob suggests cross-promotional efforts between MLBB and SpongeBob, possibly through collaborations or themed content. The #ad hashtag indicates a strategic emphasis on sponsored content, aligning with monetization goals. Notably, all top hashtags are brand-specific, reflecting a narrow but targeted content strategy. Thematic consistency is evident in the repeated use of MLBB-related tags, which reinforce brand recognition and audience engagement for the game. The limited hashtag set (six unique tags) suggests a focused approach to maintaining thematic coherence rather than diversifying content. However, the absence of primary content categories data limits deeper analysis of vertical specialization. The strategic use of hashtags like #ad and #mlbbfriendsfest highlights an intent to balance organic engagement with paid promotions, while SpongeBob-related tags may aim to tap into broader entertainment audiences. This approach prioritizes brand alignment over thematic variety.

Video Duration Breakdown

Original Sound Usage

Percentage of videos using the creator's own audio