William Last KRM

The TikTok account @williamlast_krm has 28.2 million followers, demonstrating significant scale and audience reach. With 515.8 million total likes across 1,482 videos, the account exhibits strong engagement, driven by an average of 6.57 million views per video. The 7.08% engagement rate underscores consistent audience interaction with its content.

@williamlast_krm demonstrates exceptionally strong engagement metrics, with an overall engagement rate of 7.08%. This rate significantly exceeds the typical TikTok benchmark of 1-3%, indicating robust audience interaction. The account’s 28.2 million followers contribute to this high rate, as each video generates an average of 444,881 likes, 7,005 comments, and 13,830 shares. These figures highlight a highly active and engaged audience, with likes dominating as the primary form of interaction. The disparity between likes (444,881) and comments (7,005) suggests that the audience prioritizes quick, visual engagement over in-depth discussion. However, the substantial share count (13,830) indicates that the content holds intrinsic value, prompting users to redistribute it. This combination of high likes and shares points to content that is both entertaining and shareable, likely leveraging trends or universal themes. The comments, while lower, still reflect meaningful audience participation, though their volume is comparatively modest. The metrics collectively underscore a content strategy that excels in driving immediate engagement and virality. The account’s ability to consistently generate over 440,000 likes per video, paired with a 7.08% engagement rate, positions it as a top-tier performer on TikTok. However, the relatively low comment count compared to likes and shares may indicate a focus on visual storytelling or niche topics that require minimal textual interaction.

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

The content strategy for @williamlast_krm is heavily centered around branded and thematic hashtags, with the username #williamlast_krm and #motsetserepa dominating the top tags. Both hashtags are used 36 times, indicating a strong emphasis on personal branding and possibly a specific project or audience engagement initiative. The inclusion of #michaeljackson (4 uses) and #amara_willian (1 use) suggests occasional thematic diversification, though these tags are used sparingly compared to the primary ones. The lack of data on primary content categories limits insight into whether these hashtags align with broader content themes or niche interests. The strategic use of hashtags reflects a focus on visibility and community building, with the repeated deployment of #williamlast_krm and #motsetserepa likely aimed at reinforcing brand recognition and fostering follower interaction. The minimal use of other hashtags, such as #michaeljackson, may indicate either limited engagement with those tags or a deliberate narrowing of focus. Without additional content category data, it is unclear how these hashtags correspond to actual video content, but their high frequency suggests they are central to the account’s identity and audience targeting strategy.

Video Duration Breakdown

Original Sound Usage

Percentage of videos using the creator's own audio