Vivian Jenna Wilson

The TikTok account @vivllainous has 1,800,000 followers, indicating a substantial audience scale. With 28,500,000 total likes across 95 videos, the account demonstrates strong audience interaction, averaging 2,199,675 views per video. The 11.83% engagement rate reflects robust audience participation relative to the platform's typical benchmarks.

@vivllainous demonstrates robust engagement metrics, with an overall engagement rate of 11.83%, exceeding the typical 5-7% benchmark for most creators. This rate is driven by an average of 249,872 likes per video, which accounts for approximately 95% of total engagement (likes + comments + shares = 260,327). The high like volume suggests strong audience approval of content, likely due to visually appealing or trend-aligned videos. Shares (8,844 per video) further indicate that the content is perceived as valuable or shareable, though this metric is significantly lower than likes, reflecting a preference for passive engagement over active redistribution. Audience interaction patterns reveal a clear hierarchy in engagement types: likes dominate, followed by shares, with comments being the least frequent (1,611 per video). This disparity may indicate that the audience prioritizes quick, visual engagement (likes) and shares for content they deem noteworthy, while comments are less common. The relatively low comment count compared to likes (a 150:1 ratio) suggests that the content may be more entertainment-focused or less discussion-driven, or that the audience prefers brevity in interactions. The metrics collectively signal strong content resonance, as the 11.83% engagement rate reflects consistent audience interest and interaction. However, the imbalance in engagement types highlights a potential opportunity to foster deeper audience participation, such as through prompts for comments or interactive elements. The high share rate also underscores the content’s virality potential, positioning @vivllainous as a creator with both broad reach and engagement capacity.

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

The account @vivllainous prioritizes trending content through the extensive use of #fyp (9 instances), indicating a strategic focus on algorithmic visibility and virality. This hashtag dominates their hashtag strategy, suggesting an emphasis on leveraging TikTok’s "For You Page" to maximize reach. Secondary hashtags like #trans (4x) and #lgbt (1x) highlight a thematic focus on LGBTQ+ representation, while #stitch (2x) and #duet (1x) imply engagement with other creators’ content. The inclusion of #teenvogue (1x), #nyfw (1x), and #fashion (1x) suggests a potential alignment with fashion or teen culture themes, though these tags are used sparingly compared to #fyp. The limited use of other hashtags (e.g., #greenscreen, #nokings) indicates a narrow or experimental approach to niche targeting. Thematic consistency is evident in the recurring emphasis on LGBTQ+ identity (#trans, #lgbt) and trending content (#fyp), which aligns with a focus on visibility and cultural relevance. However, the lack of primary content category data limits the ability to assess whether these themes directly correlate with their video content. The hashtag strategy appears to prioritize virality (#fyp) and niche audiences (#trans, #lgbt) over broader or more diverse tagging. While the account’s thematic focus is clear, the absence of video content metrics prevents evaluation of how effectively these hashtags align with actual content strategies or audience engagement.

Video Duration Breakdown

Original Sound Usage

Percentage of videos using the creator's own audio