UFC

The @ufc account demonstrates substantial scale with 18.1 million followers, indicating a broad audience reach. Its total likes of 402.4 million and average video views of 542,463 highlight significant engagement across a large content library of 3,900 videos. The 6.40% engagement rate underscores strong audience interaction relative to its follower base.

The @ufc account demonstrates robust engagement metrics, with 18.1 million followers and an overall engagement rate of 6.40%. This rate is notably higher than the average for most social media accounts, indicating strong audience interaction. The average likes per video (33,671) are particularly impressive, reflecting a high level of viewer approval and interest. While comments (267 per video) and shares (801 per video) are lower than likes, they still represent meaningful audience participation, suggesting that viewers are not only consuming content but also engaging in discussions and sharing it with their networks. The combination of likes, comments, and shares highlights a balanced engagement strategy. The high number of likes per video suggests that the content is widely appreciated, possibly due to its entertainment value, informative nature, or relevance to the audience. Shares (801 per video) indicate that the content is being actively disseminated, which could be driven by viral moments, trending topics, or community-driven interactions. Comments (267 per video) provide a platform for audience feedback, though their lower volume compared to likes may suggest that the content is more passive in nature or that viewers prefer to engage through other means. The metrics collectively indicate that @ufc’s content resonates strongly with its audience, particularly in terms of visual appeal and shareability. The high engagement rate, paired with a large follower base, positions the account as a leader in audience interaction. However, the relatively lower comment volume compared to likes and shares may point to a focus on content that prioritizes virality over in-depth discussion. This pattern could reflect the nature of the content (e.g., sports highlights, event coverage) or the audience’s preference for quick, impactful interactions over extended dialogue.

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

The @ufc TikTok profile demonstrates a content strategy heavily centered on brand identity and event promotion, with its top hashtags (#ufc, #mma, #UFC) collectively appearing 105 times. These hashtags reflect a deliberate focus on reinforcing the UFC’s brand recognition and MMA’s broader sport category. The consistent use of #ufc and #UFC (both 35x) underscores a strategic emphasis on maintaining a unified brand presence, while #mma (35x) expands reach to the broader mixed martial arts audience. Secondary hashtags like #mariobautista (4x) and #alexandervolkanovski (4x) suggest occasional spotlighting of individual fighters, though their lower frequency indicates these are not central to the overall content focus. Thematic consistency is evident in the prioritization of UFC and MMA-related hashtags, which align with the brand’s core identity and audience interests. The strategic use of both broad (#ufc, #mma) and specific (fighter tags) hashtags allows for balancing brand promotion with targeted engagement. However, the absence of primary content category data limits insight into whether video content (e.g., fight highlights, behind-the-scenes) aligns with these hashtag priorities. The fighter-specific tags, used fewer than 10 times collectively, suggest they serve niche promotional purposes rather than driving overall content strategy. This hashtag-centric approach compensates for missing category data, emphasizing brand and event-centric themes over diverse content types.

Video Duration Breakdown

Original Sound Usage

Percentage of videos using the creator's own audio