Matt Taylor

The account @thisismatttaylor has 1.1 million followers, with an average video reaching 2.87 million views. Its 9.20% engagement rate indicates strong audience interaction, outperforming the typical 3-5% average for similar accounts. The total 11.3 million likes across 46 videos highlight consistent content resonance and broad reach.

@thisismatttaylor demonstrates strong engagement metrics, with an overall engagement rate of 9.20%, which is significantly higher than the typical 5-7% range for most creators. This rate is driven by an average of 251,843 likes per video, 2,375 comments, and 9,500 shares, indicating robust audience interaction. The combination of these metrics suggests the content is both widely appreciated and shareable, with shares accounting for nearly 35% of total engagement (9,500 shares vs. 251,843 likes). This high share rate may reflect content that is particularly actionable, informative, or emotionally resonant, as shares often indicate audience intent to disseminate content to others. Audience interaction patterns reveal a clear preference for likes over comments, with likes dominating by a ratio of approximately 106:1 (251,843 likes vs. 2,375 comments). This could suggest that the content is visually engaging or emotionally impactful, prompting immediate reactions without requiring deeper textual input. The relatively low comment volume compared to likes and shares may also indicate a focus on concise, high-impact content rather than in-depth discussions. However, the 2,375 average comments per video still represent a substantial level of audience participation, suggesting the audience is willing to engage meaningfully when prompted. The metrics collectively indicate that @thisismatttaylor’s content is highly resonant with its audience, particularly in terms of virality and emotional connection. The 9.20% engagement rate, paired with the high share count, positions the account as a top-performing creator in terms of content reach and audience influence. The balance between likes, comments, and shares suggests a mix of passive engagement (likes) and active dissemination (shares), with comments serving as a secondary but still significant form of interaction. These patterns highlight the account’s ability to create content that both captivates and mobilizes its audience.

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

The content strategy for @thisismatttaylor emphasizes art-related themes, as evidenced by the repeated use of the hashtag #art (7 instances). This suggests a deliberate focus on visual or creative content, potentially aligning with artistic expression, craftsmanship, or aesthetic storytelling. The minimal use of other hashtags, including the single instance of #engaged, indicates limited exploration of interactive or community-driven themes. The absence of primary content categories data limits deeper thematic analysis, but the hashtag distribution highlights a clear prioritization of art-centric content. Thematic consistency is supported by the frequent deployment of #art, which reinforces a cohesive identity around creative output. However, the lack of additional category data prevents assessment of whether other themes (e.g., lifestyle, education) are present. The strategic use of hashtags appears to prioritize visibility within art-focused audiences, though the sparse use of #engaged may reflect a limited emphasis on audience interaction or engagement metrics. This approach could be effective for niche targeting but may miss opportunities for broader audience participation.

Video Duration Breakdown

Original Sound Usage

Percentage of videos using the creator's own audio