The Coffee Home

The account @the_coffee_home has 860,300 followers, with an average of 898,891 views per video across 502 total videos. The content achieves an engagement rate of 1.71%, supported by 12.2 million total likes. This indicates a substantial reach and moderate engagement relative to follower count.

@the_coffee_home demonstrates strong engagement metrics, with 14,211 average likes per video, 122 comments, and 1,030 shares. These figures indicate a highly interactive audience, particularly in terms of likes, which dominate engagement actions. The overall engagement rate of 1.71% aligns with typical TikTok benchmarks for accounts with over 800,000 followers, suggesting the content effectively drives interaction relative to its follower base. However, the engagement rate is slightly below the upper end of the 1.5–3% range commonly observed for high-performing accounts, which may reflect the nature of the content or platform-specific trends. Audience interaction patterns reveal a clear preference for passive engagement (likes and shares) over active participation (comments). While the 122 comments per video are moderate for a 860,300-follower account, they are significantly lower than the 14,211 likes, indicating that viewers are more likely to appreciate the content than to engage in dialogue. The 1,039 shares per video, however, suggest that the content is perceived as valuable or shareable, potentially due to its educational, entertaining, or aesthetic appeal. This balance of likes and shares implies the content resonates with viewers’ preferences for visual and emotional engagement rather than fostering discussion. The metrics collectively indicate that @the_coffee_home’s content is well-received and aligns with audience expectations for short-form video. The high likes per video (14,211) and shares (1,039) suggest strong visual appeal and relatability, while the lower comment count may reflect a focus on delivering content rather than encouraging interaction. The 1.71% engagement rate, while moderate, is consistent with the account’s scale, highlighting that the content’s resonance is measured in absolute terms rather than relative to smaller audiences.

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

@the_coffee_home's content strategy centers on coffee-related themes and home-based café experiences, as evidenced by the dominant use of #coffee (33x) and #homecafe (33x). These hashtags indicate a focus on showcasing coffee preparation, café ambiance, and possibly product promotions. The frequent use of #viral (30x) and #foruyou (26x) suggests an intentional effort to maximize visibility and algorithmic reach, aligning with TikTok’s trend-driven platform dynamics. Secondary hashtags like #nescafe (6x) and #icecoffe (6x) hint at brand partnerships or product-specific content, while #snickers (5x) and #nutella (4x) imply occasional collaborations with snack brands. This hashtag strategy balances thematic consistency with strategic brand exposure. The thematic consistency of #coffee and #homecafe reinforces a cohesive brand identity centered on coffee culture and home hospitality. However, the lack of primary content category data limits deeper insights into video types (e.g., tutorials, ambiance shots, or product demos). The heavy reliance on viral and for-you hashtags may prioritize short-term engagement over long-term thematic depth, potentially risking content saturation. The inclusion of brand-specific tags like #nescafe and #icecoffe suggests a hybrid approach blending organic coffee content with sponsored or affiliate opportunities, though the absence of category data prevents quantifying this strategy’s effectiveness.

Video Duration Breakdown

Original Sound Usage

Percentage of videos using the creator's own audio