Erika Thompson

The account @texasbeeworks has 11.1 million followers, reflecting substantial scale and audience reach. Its content achieves an average of 4.16 million views per video, demonstrating consistent high-impact visibility. The 7.85% engagement rate, driven by 179 million total likes across 99 videos, underscores robust audience interaction and content resonance.

@texasbeeworks demonstrates strong engagement metrics, with a 7.85% overall engagement rate. This rate is calculated by dividing total engagement (likes + comments + shares) by followers, indicating that approximately 7.85% of followers interact with each video on average. The account’s 11.1 million followers provide a large audience base, which amplifies the impact of its engagement metrics. The average likes per video (315,058) significantly outpace the average comments (2,641) and shares (8,961), suggesting a strong preference for liking content over direct interaction. This imbalance may reflect audience habits, such as rapid consumption of content without deeper engagement, or a focus on visually appealing or emotionally resonant videos that drive likes. The high share rate (8,961 per video) indicates that the content is being actively recommended or repurposed by followers, which is a key indicator of virality. Shares often correlate with content that is both informative and shareable, such as tutorials, behind-the-scenes insights, or community-driven posts. While comments are lower relative to likes, the 2,641 average still represents a notable level of audience participation, suggesting that the content encourages discussion or prompts specific reactions. The combination of high likes and shares, paired with a strong engagement rate, underscores that the content is not only being consumed but also contributing to the account’s visibility and community growth. These metrics collectively suggest that @texasbeeworks’ content is highly resonant with its audience, particularly in terms of visual appeal and shareability. The large follower base and consistent engagement levels indicate a well-established, active community. However, the relatively low comment volume compared to likes may highlight a need to further encourage deeper audience interaction, such as through prompts for feedback or interactive elements in future content. The metrics do not provide data on video count or content types, so further analysis would be required to isolate specific factors driving engagement.

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

@texasbeeworks prioritizes content centered on bees, beekeeping, and environmental advocacy, as evidenced by their top hashtags: #bees (2x), #savingthebees (2x), and #beekeeping (1x). These hashtags consistently highlight themes of pollinator conservation, ecological awareness, and practical beekeeping knowledge. The inclusion of #climateaction (1x) and #cop30 (1x) suggests a strategic alignment with broader environmental movements, particularly climate policy discussions. However, the absence of primary content category data limits deeper insights into video or post types, such as whether content focuses on educational tutorials, behind-the-scenes beekeeping, or advocacy campaigns. The thematic consistency of hashtags reinforces a dual focus on both scientific/educational content about bees and broader environmental activism. Repeated use of #bees and #savingthebees indicates a deliberate effort to amplify awareness around bee conservation, while #climateaction and #cop30 position the account within global climate discourse. The lower frequency of other hashtags like #queen (1x) and #beerescue (1x) suggests niche engagement, potentially targeting specific audiences interested in bee biology or rescue efforts. This hashtag strategy balances broad reach with targeted messaging, though the lack of metrics on video performance or follower demographics prevents assessment of its effectiveness.

Video Duration Breakdown

Original Sound Usage

Percentage of videos using the creator's own audio