Team ASM

The account @team.asm2 has 191,000 followers and 1.3 million total likes, indicating a substantial audience and content resonance. With an average of 664,912 views per video, the account demonstrates strong reach across its 121-video library. The 2.63% engagement rate highlights effective audience interaction relative to its follower base.

@team.asm2's engagement metrics indicate a strong follower base with 191,000 followers, but the overall engagement rate of 2.63% suggests limited interaction relative to typical benchmarks (which often range between 3-5% for similar accounts). While the average likes per video (16,653) are exceptionally high, this is offset by relatively low comment (503) and share (322) counts, which contribute to the lower engagement rate. The disparity between likes and comments implies that while the audience is broadly appreciating the content, they are not engaging in deeper, more interactive ways. The audience interaction patterns highlight a preference for passive engagement (likes) over active participation (comments/shares). This could indicate that the content is well-received for its entertainment value or information delivery but may lack elements that prompt discussion or virality. The low share count, in particular, suggests limited organic reach beyond the follower base, which could impact content discovery. However, the high like volume underscores that the content is resonating with a large audience, even if the engagement depth remains underdeveloped. The metrics collectively suggest that @team.asm2’s content is popular but not driving significant audience interaction beyond likes. To improve engagement, the account may need to prioritize strategies that encourage comments (e.g., asking questions, prompting opinions) or shares (e.g., creating shareable moments, using hashtags). The 2.63% engagement rate, while below average, is partially justified by the large follower count, which dilutes the rate but does not diminish the absolute engagement volume.

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

@team.asm2's content strategy is heavily centered around humor and comedy, as evidenced by the dominant use of #comedy (33x) and #funny (33x). These hashtags account for 66% of all hashtag usage, indicating a clear thematic focus on lighthearted, entertaining content. The consistent application of these tags suggests a deliberate effort to position the account within the comedy niche, likely targeting audiences seeking humorous, relatable content. The lower usage of other hashtags (e.g., #teamasm at 32x) implies a secondary emphasis on community-building or brand identity, though the exact role of these tags remains unspecified due to insufficient content category data. The strategic use of hashtags reflects both thematic consistency and brand differentiation. While #comedy and #funny dominate, the near-equal usage of #teamasm (32x) and #TeamASM (2x) highlights a potential inconsistency in branding, with the lowercase variant being significantly more prevalent. This disparity may indicate a lack of cohesive hashtag strategy or a shift in audience engagement toward the uncapitalized tag. The minimal use of #100k (1x) suggests it holds little strategic importance, possibly representing a one-off milestone rather than a recurring campaign element. Overall, the hashtag strategy prioritizes humor while leaving room for further refinement in brand consistency.

Video Duration Breakdown

Original Sound Usage

Percentage of videos using the creator's own audio