Star Wars

The @starwars account has 7,100,000 followers, reflecting a large-scale audience. With an average of 435,061 views per video across 1,067 total videos, the account achieves broad reach. The 14.76% engagement rate, supported by 48,700,000 total likes, underscores strong audience interaction.

@starwars demonstrates exceptionally strong engagement metrics, with an overall engagement rate of 14.76%, significantly exceeding the typical TikTok benchmark of 5-10%. This rate is driven by a combination of high likes (55,942 average per video), comments (427 average per video), and shares (7,841 average per video). The sheer volume of interactions per video indicates a highly active and loyal audience, with viewers not only consuming content but also participating in discussions and sharing it widely. The audience interaction patterns suggest a balance between broad appeal and niche engagement. While the high number of likes reflects widespread approval, the 427 comments per video highlight a dedicated community eager to discuss specific content. Shares further underscore the content’s shareability, with 7,841 per video indicating that viewers are actively recommending the content to others. This combination of metrics implies that @starwars’ content resonates both emotionally and intellectually, fostering a sense of community and encouraging organic growth through user-driven sharing. The metrics also indicate that the account’s content is consistently performing at a level far above average for TikTok. With 7.1 million followers, the account’s engagement rate of 14.76% suggests that approximately 14.76% of its audience interacts with each video, which is a strong indicator of content resonance. The high engagement per video, relative to the follower base, suggests that the content is not only attracting attention but also maintaining high levels of viewer interest and participation.

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

The @starwars account's content focus appears centered on specific Star Wars series and franchises, as evidenced by the top hashtags. The most frequently used hashtag, #themandalorian (3 uses), indicates a strong emphasis on the series, followed by #skeletoncrew (2 uses) and #theclonewars (2 uses). These hashtags suggest a thematic focus on newer animated series and legacy content, respectively. The inclusion of #thelastjedi (1 use) and #theriseofskywalker (1 use) highlights engagement with the sequel trilogy, while #disneyland70 (1 use) and #attackoftheclones (1 use) point to nostalgia-driven content tied to classic films and events. However, primary content categories are not available for analysis, limiting insight into broader thematic trends. Strategically, the account leverages hashtags to target specific audience segments while balancing newer and older Star Wars content. The higher frequency of #themandalorian and #skeletoncrew (both 2+ uses) suggests a focus on animated series, which may align with platform trends and viewer preferences. Meanwhile, older franchises like #theclonewars and #attackoftheclones (each 1 use) cater to long-time fans. The lower usage of hashtags like #rogueone (1 use) and #rebels (1 use) indicates these may be secondary themes. This mix of hashtags likely supports both broad engagement and niche audience targeting, though the lack of category data prevents deeper assessment of content structure.

Video Duration Breakdown

Original Sound Usage

Percentage of videos using the creator's own audio