Sia

Sia

@sia

Official Sia TikTok account run by Team Sia.

https://beacons.page/sia/ Joined 2020-05-12

6.0M

Followers

130

Following

49.2M

Total Hearts

279

Videos

176.3K

Avg Hearts/Video

6.53%

Engagement Rate

5.8y

Account Age

86.4K

Followers/Month

708.8K

Hearts/Month

4.0

Videos/Month

Account Overview

What This Report Covers

The @sia account has 6 million followers, indicating substantial scale and audience reach. With 49.2 million total likes across 279 videos, the account demonstrates strong engagement, averaging 426,874 views per video. The 6.53% engagement rate highlights a robust interaction rate relative to its follower base.

Account Classification

Account Size Macro (1M+)
Account Age 2020-05-12
Verification Yes
Language EN
Follower Ratio 46K:1

Data Summary

Videos Analyzed 34
Avg Plays per Video 426,874
Avg Likes per Video 26,724
Engagement Rate 6.53%

Engagement Analysis

Based on 34 videos

@sia's engagement metrics demonstrate strong audience interaction with a substantial follower base of 6,000,000. The account achieves an overall engagement rate of 6.53%, which is notably higher than the average for most creators, indicating effective content resonance. This rate is driven by high average likes per video (26,724), which significantly outpace comments (288) and shares (861). The disparity between likes and other interactions suggests a preference for passive engagement, possibly due to the nature of the content or audience behavior. Audience interaction patterns reveal a clear hierarchy in engagement types. Likes dominate, with each video receiving over 26,000 likes, while shares (861) and comments (288) are substantially lower. This could indicate that viewers prioritize expressing approval over deeper participation, or that the content is more visually or emotionally compelling than discussion-oriented. The share rate, though lower than likes, still reflects a notable level of audience endorsement, suggesting the content holds value for redistribution. The metrics collectively highlight a content strategy that prioritizes broad appeal and emotional impact. The high likes per video (26,724) and engagement rate (6.53%) suggest the content effectively captures attention and drives immediate interaction. However, the relatively low comment count (288) compared to likes may indicate that the audience is less inclined to engage in dialogue, or that the content is more observational than participatory. These metrics underscore a balance between mass appeal and limited niche interaction, positioning @sia as a creator with a large, engaged audience but limited depth in comment-driven conversations.

426.9K

Avg Plays/Video

26.7K

Avg Likes/Video

288

Avg Comments/Video

861

Avg Shares/Video

2.0K

Avg Saves/Video

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

754.5K

Median Plays

49.8K

Median Likes

1.2M

75th Percentile

3.1M

Top Video

4.65

Engagement per 1K Followers

Normalized influence metric

Total Engagement (Sample)

14,513,700

Total Plays

908,622

Total Likes

9,806

Total Comments

29,290

Total Shares

66,987

Total Saves

Engagement Ratios

Per-view engagement breakdown

Excellent for Macro

6.26%

Likes / Views

0.07%

Comments / Views

0.20%

Shares / Views

0.46%

Saves / Views

Viral Hit Rate

Videos exceeding 2x and 5x average views

14.70%

2x Avg (5 of 34)

0%

5x Avg (2 of 34)

Consistency Score

How predictable the view count is across videos

D

CV: 1.61

Lower CV = more consistent performance

Estimated Earnings

Revenue estimates based on follower count and average video performance

Creator Fund (Est. Monthly)

Based on avg 426.9K views/video

$34 – $68

$0.02 - $0.04 per 1,000 views

Sponsorship Value (Est. Per Post)

Based on 6.0M followers (Macro (1M+))

$30,000 – $72,000

Industry rate for macro (1m+) creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. TikTok Creator Fund payouts fluctuate and are not guaranteed.

Content Strategy Analysis

Based on 34 videos

The content strategy for @sia cannot be analyzed due to insufficient data on primary content categories and top hashtags. Without specific metrics detailing the types of content posted or the hashtags used, it is not possible to determine their focus areas or thematic consistency. The account’s content strategy remains undefined based on the provided information. The strategic use of categories and hashtags for @sia is also unassessable. There is no data available to evaluate how these elements are leveraged to engage audiences or align with platform algorithms. Without quantitative insights into category distribution or hashtag performance, conclusions about their strategic intent or effectiveness cannot be drawn.

Video Duration Breakdown

25s

Average Duration

<15s
4
15-30s
19
30-60s
11

Original Sound Usage

Percentage of videos using the creator's own audio

8.80%
3 of 34

Content Details

2

Pinned Videos

97.1%

Duet Enabled

97.1%

Stitch Enabled

Average caption length: 96 characters

Content Languages:

en (28) id (2) pt (1) fr (1) ms (1)

Posting Patterns & Optimal Timing

Based on 34 videos

Posting Frequency

Videos per Week 2.7
Avg Gap Between Posts 64.9h
Data Range 89 days

Most Active Days

Wednesday
8
Thursday
8
Saturday
7
Friday
4
Tuesday
3
Monday
2
Sunday
2

Posting Hours (UTC)

0h
3h
6h
9h
12h
15h
18h
21h

Timing Insights

Understanding when a creator posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when @sia's content is published, which often correlates with when their specific audience is most active on the platform. Peak posting times vary based on audience demographics, timezone distribution, and content type.

Top Videos

Top 10 by play count

8.9M

Combined Plays (Top 5)

523.1K

Combined Likes (Top 5)

1.8M

Avg Plays per Top Video

Pinned Videos

Videos pinned to the top of @sia's profile page

Sia presents... This Is Acting (10th Anniversary Deluxe Edition) with two previously unavailable tracks now on streaming, Fist Fighting A Sandstorm and Summer Rain! Plus, there's a new 2x LP black and white vinyl that includes all of the bonus tracks and a few choice remixes alongside a brand new t-

Posted Jan 29, 2026

80.9K

Views

1.3K

Likes

62

Comments

50

Shares

108

Saves

Sia presents... This Is Acting (10th Anniversary Deluxe Edition) with two previously unavailable tracks now on streaming, Fist Fighting A Sandstorm and Summer Rain! Plus, there's a new 2x LP black and white vinyl that includes all of the bonus tracks and a few choice remixes alongside a brand new t-

Posted Jan 29, 2026

80.1K

Views

2.4K

Likes

88

Comments

101

Shares

155

Saves

Dec 31, 2025

Unstoppable live from @Miley Cyrus' New Years Eve in 2022 ☄️ - Team Sia

3.1M

Views

100.9K

Likes

1.1K

Comments

2.6K

Shares

5.8K

Saves

⏲ 27s ▶ 720p ♪ Unstoppable (I put my armor on, show you how strong I am) – Sia 720×1280
Jan 21, 2026

10 years of feeling Unstoppable today and every day. We love you, keep going ❤️🩷🧡💛💚🩵💙💜 - Team Sia

2.7M

Views

112.5K

Likes

1.8K

Comments

2.2K

Shares

5.5K

Saves

⏲ 38s ▶ 720p ♪ Unstoppable (I put my armor on, show you how strong I am) – Sia 720×1280
Nov 14, 2025

Taking Snowman down south to México with the queen @Belinda 🇲🇽🇲🇽 - Team Sia

1.2M

Views

158.7K

Likes

1.3K

Comments

10.9K

Shares

16.0K

Saves

⏲ 41s ▶ 720p ♪ Snowman (feat. Belinda) – Sia 720×1280
Dec 29, 2025

Baby I’m right here @Zayn ❤️🌇 - Team Sia

986.3K

Views

96.3K

Likes

721

Comments

3.1K

Shares

7.1K

Saves

⏲ 20s ▶ 720p ♪ Dusk Till Dawn (feat. Sia) (Radio Edit) – ZAYN 720×1280
Jan 08, 2026

Some People Have Real Problems is turning 18 today 🎂 Can you believe it?! - Team Sia

867.8K

Views

54.7K

Likes

505

Comments

933

Shares

4.3K

Saves

⏲ 32s ▶ 720p ♪ Soon We'll Be Found - Album Version – Sia 720×1280
Dec 19, 2025

Another @David Guetta x Sia banger to bless your ears 😌 - Team Sia

641.1K

Views

44.2K

Likes

321

Comments

786

Shares

4.7K

Saves

⏲ 14s ▶ 720p ♪ Beautiful People – David Guetta & Sia 720×1280
Nov 21, 2025

Anyone else have the chills?! - Team Sia

536.8K

Views

42.2K

Likes

411

Comments

975

Shares

2.5K

Saves

⏲ 23s ▶ 720p ♪ Chandelier – Sia 720×1280
Nov 26, 2025

It may be Snowman Season, but Cheap Thrills is still on repeat 🔂 - Team Sia

448.5K

Views

31.4K

Likes

310

Comments

798

Shares

2.8K

Saves

⏲ 42s ▶ 720p ♪ Cheap Thrills (feat. Sean Paul) – Sia 720×1280
Dec 13, 2025

I can see the lightning coming from your ears ⚡️ - Team Sia

448.3K

Views

44.9K

Likes

340

Comments

672

Shares

2.4K

Saves

⏲ 36s ▶ 720p ♪ Together – Sia 720×1280
Nov 22, 2025

Don’t cry no tears now, it’s (almost) Christmas, baby! 🦌 - Team Sia

391.0K

Views

36.9K

Likes

247

Comments

894

Shares

2.0K

Saves

⏲ 25s ▶ 720p ♪ Original sound snowman – ‍r7ptor 720×1280

Top Hashtags

No hashtag data available.

Most Common Words

sia (38) team (34) now (6) acting (5) new (5)

Top Sounds

24 unique sounds
Unstoppable (I put my armor on, show you how strong I am) - Sia 3x
Snowman - Sia 3x
original sound - Sia 2x
Santa's Coming for Us - Sia 2x
Underneath the Mistletoe - Sia 2x
Cheap Thrills (feat. Sean Paul) - Sia 2x
Everyday Is Christmas - Sia 2x
Candy Cane Lane - Sia 2x
Summer Rain - Sia 1x
Fist Fighting A Sandstorm - Sia 1x

Key Insights & Takeaways

Key Takeaways

- High engagement rate (6.53%) with 26,724 average likes per video, indicating strong audience interaction despite a large follower base. - Consistent reach with 426,874 average views per video, suggesting effective content distribution and audience retention. - Varied content strategy likely supports sustained engagement, as the account maintains a high engagement rate across 279 videos. - 6,000,000 followers highlight a massive audience base, offering significant reach potential for brand collaborations. - Balanced performance between engagement (6.53%) and views (426k per video) suggests a well-optimized content strategy.

Strengths

  • + Strong engagement rate above platform average
  • + Established follower base of 6,000,000
  • + Consistent growth at 86.4K followers/month
  • + Active posting schedule (2.7 videos/week)
  • + Verified account with platform credibility

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic targeting for regional audiences
  • ~ Explore collaboration potential with similar creators

Summary

This analysis of @sia reveals a macro (1m+) TikTok presence with 6,000,000 followers. The account demonstrates an engagement rate of 6.53%, averaging 426.9K plays per video across 34 analyzed videos. Key strengths include 49.2M total hearts and verified status, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of @sia's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 34 analyzed videos.

Data collected and analyzed by TKMetrics | Analysis date: Feb 24, 2026