6.0M
Followers
130
Following
49.2M
Total Hearts
279
Videos
176.3K
Avg Hearts/Video
6.53%
Engagement Rate
5.8y
Account Age
86.4K
Followers/Month
708.8K
Hearts/Month
4.0
Videos/Month
Account Overview
What This Report Covers
The @sia account has 6 million followers, indicating substantial scale and audience reach. With 49.2 million total likes across 279 videos, the account demonstrates strong engagement, averaging 426,874 views per video. The 6.53% engagement rate highlights a robust interaction rate relative to its follower base.
Account Classification
| Account Size | Macro (1M+) |
| Account Age | 2020-05-12 |
| Verification | Yes |
| Language | EN |
| Follower Ratio | 46K:1 |
Data Summary
| Videos Analyzed | 34 |
| Avg Plays per Video | 426,874 |
| Avg Likes per Video | 26,724 |
| Engagement Rate | 6.53% |
Engagement Analysis
Based on 34 videos
@sia's engagement metrics demonstrate strong audience interaction with a substantial follower base of 6,000,000. The account achieves an overall engagement rate of 6.53%, which is notably higher than the average for most creators, indicating effective content resonance. This rate is driven by high average likes per video (26,724), which significantly outpace comments (288) and shares (861). The disparity between likes and other interactions suggests a preference for passive engagement, possibly due to the nature of the content or audience behavior. Audience interaction patterns reveal a clear hierarchy in engagement types. Likes dominate, with each video receiving over 26,000 likes, while shares (861) and comments (288) are substantially lower. This could indicate that viewers prioritize expressing approval over deeper participation, or that the content is more visually or emotionally compelling than discussion-oriented. The share rate, though lower than likes, still reflects a notable level of audience endorsement, suggesting the content holds value for redistribution. The metrics collectively highlight a content strategy that prioritizes broad appeal and emotional impact. The high likes per video (26,724) and engagement rate (6.53%) suggest the content effectively captures attention and drives immediate interaction. However, the relatively low comment count (288) compared to likes may indicate that the audience is less inclined to engage in dialogue, or that the content is more observational than participatory. These metrics underscore a balance between mass appeal and limited niche interaction, positioning @sia as a creator with a large, engaged audience but limited depth in comment-driven conversations.
426.9K
Avg Plays/Video
26.7K
Avg Likes/Video
288
Avg Comments/Video
861
Avg Shares/Video
2.0K
Avg Saves/Video
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
754.5K
Median Plays
49.8K
Median Likes
1.2M
75th Percentile
3.1M
Top Video
4.65
Engagement per 1K Followers
Normalized influence metric
Total Engagement (Sample)
14,513,700
Total Plays
908,622
Total Likes
9,806
Total Comments
29,290
Total Shares
66,987
Total Saves
Engagement Ratios
Per-view engagement breakdown
6.26%
Likes / Views
0.07%
Comments / Views
0.20%
Shares / Views
0.46%
Saves / Views
Viral Hit Rate
Videos exceeding 2x and 5x average views
14.70%
2x Avg (5 of 34)
0%
5x Avg (2 of 34)
Consistency Score
How predictable the view count is across videos
D
CV: 1.61
Lower CV = more consistent performance
Estimated Earnings
Revenue estimates based on follower count and average video performance
Creator Fund (Est. Monthly)
Based on avg 426.9K views/video
$34 – $68
$0.02 - $0.04 per 1,000 views
Sponsorship Value (Est. Per Post)
Based on 6.0M followers (Macro (1M+))
$30,000 – $72,000
Industry rate for macro (1m+) creators
Content Strategy Analysis
Based on 34 videos
The content strategy for @sia cannot be analyzed due to insufficient data on primary content categories and top hashtags. Without specific metrics detailing the types of content posted or the hashtags used, it is not possible to determine their focus areas or thematic consistency. The account’s content strategy remains undefined based on the provided information. The strategic use of categories and hashtags for @sia is also unassessable. There is no data available to evaluate how these elements are leveraged to engage audiences or align with platform algorithms. Without quantitative insights into category distribution or hashtag performance, conclusions about their strategic intent or effectiveness cannot be drawn.
Video Duration Breakdown
25s
Average Duration
Original Sound Usage
Percentage of videos using the creator's own audio
Content Details
2
Pinned Videos
97.1%
Duet Enabled
97.1%
Stitch Enabled
Average caption length: 96 characters
Content Languages:
Posting Patterns & Optimal Timing
Based on 34 videos
Posting Frequency
| Videos per Week | 2.7 |
| Avg Gap Between Posts | 64.9h |
| Data Range | 89 days |
Most Active Days
Posting Hours (UTC)
Timing Insights
Understanding when a creator posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when @sia's content is published, which often correlates with when their specific audience is most active on the platform. Peak posting times vary based on audience demographics, timezone distribution, and content type.
Top Videos
Top 10 by play count
8.9M
Combined Plays (Top 5)
523.1K
Combined Likes (Top 5)
1.8M
Avg Plays per Top Video
Pinned Videos
Videos pinned to the top of @sia's profile page
Sia presents... This Is Acting (10th Anniversary Deluxe Edition) with two previously unavailable tracks now on streaming, Fist Fighting A Sandstorm and Summer Rain! Plus, there's a new 2x LP black and white vinyl that includes all of the bonus tracks and a few choice remixes alongside a brand new t-
Posted Jan 29, 2026
80.9K
Views
1.3K
Likes
62
Comments
50
Shares
108
Saves
Sia presents... This Is Acting (10th Anniversary Deluxe Edition) with two previously unavailable tracks now on streaming, Fist Fighting A Sandstorm and Summer Rain! Plus, there's a new 2x LP black and white vinyl that includes all of the bonus tracks and a few choice remixes alongside a brand new t-
Posted Jan 29, 2026
80.1K
Views
2.4K
Likes
88
Comments
101
Shares
155
Saves
Unstoppable live from @Miley Cyrus' New Years Eve in 2022 ☄️ - Team Sia
3.1M
Views
100.9K
Likes
1.1K
Comments
2.6K
Shares
5.8K
Saves
10 years of feeling Unstoppable today and every day. We love you, keep going ❤️🩷🧡💛💚🩵💙💜 - Team Sia
2.7M
Views
112.5K
Likes
1.8K
Comments
2.2K
Shares
5.5K
Saves
Taking Snowman down south to México with the queen @Belinda 🇲🇽🇲🇽 - Team Sia
1.2M
Views
158.7K
Likes
1.3K
Comments
10.9K
Shares
16.0K
Saves
Baby I’m right here @Zayn ❤️🌇 - Team Sia
986.3K
Views
96.3K
Likes
721
Comments
3.1K
Shares
7.1K
Saves
Some People Have Real Problems is turning 18 today 🎂 Can you believe it?! - Team Sia
867.8K
Views
54.7K
Likes
505
Comments
933
Shares
4.3K
Saves
Another @David Guetta x Sia banger to bless your ears 😌 - Team Sia
641.1K
Views
44.2K
Likes
321
Comments
786
Shares
4.7K
Saves
Anyone else have the chills?! - Team Sia
536.8K
Views
42.2K
Likes
411
Comments
975
Shares
2.5K
Saves
It may be Snowman Season, but Cheap Thrills is still on repeat 🔂 - Team Sia
448.5K
Views
31.4K
Likes
310
Comments
798
Shares
2.8K
Saves
I can see the lightning coming from your ears ⚡️ - Team Sia
448.3K
Views
44.9K
Likes
340
Comments
672
Shares
2.4K
Saves
Don’t cry no tears now, it’s (almost) Christmas, baby! 🦌 - Team Sia
391.0K
Views
36.9K
Likes
247
Comments
894
Shares
2.0K
Saves
Most Common Words
Top Sounds
Key Insights & Takeaways
Key Takeaways
Strengths
- + Strong engagement rate above platform average
- + Established follower base of 6,000,000
- + Consistent growth at 86.4K followers/month
- + Active posting schedule (2.7 videos/week)
- + Verified account with platform credibility
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic targeting for regional audiences
- ~ Explore collaboration potential with similar creators
Summary
This analysis of @sia reveals a macro (1m+) TikTok presence with 6,000,000 followers. The account demonstrates an engagement rate of 6.53%, averaging 426.9K plays per video across 34 analyzed videos. Key strengths include 49.2M total hearts and verified status, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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Start SearchingAbout This Analysis: This analysis is based on a snapshot of @sia's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 34 analyzed videos.
Data collected and analyzed by TKMetrics | Analysis date: Feb 24, 2026