Rusydi

The account @rusydirz has 123,500 followers, with an average video view count of 1,251,196, indicating strong reach. The total likes of 688,300 and an engagement rate of 0.95% suggest moderate engagement relative to the follower base.

@rusydirz's engagement metrics indicate a strong follower base with 123,500 followers. The account's average likes per video (8,570) represent a significant portion of its audience, suggesting high visibility and popularity for its content. However, the overall engagement rate of 0.95% appears inconsistent with the likes alone, which would typically contribute around 6.94% engagement (8,570 / 123,500). This discrepancy may stem from how the overall engagement rate is calculated, potentially excluding likes or normalizing across multiple videos. Audience interaction patterns show a clear preference for likes over comments or shares. While the average comments per video (111) are relatively low, the average shares (3,202) are substantial, indicating that viewers find the content valuable enough to redistribute. The low comment count may suggest that the audience is less inclined to engage in discussions or that the content is more observational than interactive. The combination of high likes and shares highlights a strong resonance with the audience's interests, but the lack of comment activity could signal a need to foster more conversational content. The metrics collectively reflect a content strategy that prioritizes broad appeal and shareability. The high likes per video align with a large, engaged audience, while the moderate shares suggest some level of virality. However, the low comment rate indicates limited audience participation in deeper interactions. To strengthen engagement, the account could experiment with prompts encouraging dialogue or collaborative content to increase comment activity without compromising its current strengths in likes and shares.

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

@rusydirz's content strategy is heavily centered on construction and building projects, with a clear emphasis on plastering and residential development. The top hashtags—#konstruksi (35 uses) and #proyek (35 uses)—indicate a broad focus on construction processes and project management, while #plastertembok (34 uses) and #plasterrumah (33 uses) highlight specialized attention to plastering techniques for walls and homes. This thematic consistency reinforces a niche within the construction industry, prioritizing practical, hands-on content related to material application and residential infrastructure. The lower frequency of hashtags like #kerjabangunan (19 uses) and #bangunrumah (8 uses) suggests a more targeted approach to specific subcategories rather than general construction topics. The strategic use of hashtags reflects a deliberate effort to maximize visibility within the construction and home improvement niches. By repeating high-usage tags like #konstruksi and #proyek, the account likely aims to reinforce brand recognition and attract audiences interested in large-scale projects. The near-equal usage of #plastertembok and #plasterrumah (34 vs. 33) suggests a balanced focus between commercial and residential plastering, while the inclusion of #tukangplaster (3 uses) and #plasterdinding (1 use) further narrows the audience to professionals and DIY enthusiasts in the plastering trade. This hashtag strategy appears to prioritize both broad industry appeal and specialized technical content, aligning with the account’s likely goal of establishing authority in construction-related topics.

Video Duration Breakdown

Original Sound Usage

Percentage of videos using the creator's own audio