ريم عبيدالله (ام دانا ولانا).

The account @reem.kitchen2 has 386,800 followers and 5.3 million total likes, indicating a substantial audience and strong content appeal. With an average of 364,850 views per video across 1,962 total videos, the account demonstrates consistent reach and broad content distribution. The 4.76% engagement rate highlights a notable balance between follower base and interactive metrics, reflecting a mid-to-high engagement performance relative to industry benchmarks.

@reem.kitchen2 demonstrates strong engagement metrics with 386,800 followers and an overall engagement rate of 4.76%. The average likes per video (11,352) and shares per video (5,972) are significantly higher than the average comments per video (57), indicating a preference for passive interaction over direct dialogue. The engagement rate of 4.76% is above the typical benchmark for social media accounts, suggesting effective content resonance with the audience. However, the disparity between likes/shares and comments highlights a pattern where viewers prioritize visual or emotional engagement over textual interaction. The high share rate (5,972 per video) suggests that the content is perceived as valuable or shareable, potentially driving organic reach through audience-driven distribution. The relatively low comment count (57 per video) may reflect content that is more observational or instructional, where viewers engage through likes and shares rather than discussion. This pattern could also indicate that the audience is less inclined to comment or that the content format (e.g., recipe tutorials, cooking demonstrations) minimizes the need for extended interaction. The metrics collectively indicate that @reem.kitchen2’s content resonates strongly with its audience, particularly through visual appeal and utility. The high likes and shares suggest that the content fulfills a clear audience need—whether through entertainment, education, or inspiration—while the low comments imply that the audience’s engagement is primarily driven by content quality rather than discussion. The overall engagement rate of 4.76% underscores the account’s ability to maintain a loyal following despite the low comment volume.

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

@reem.kitchen2’s content strategy is heavily centered on Ramadan-related themes, with 16 uses of #رمضان and 10 uses of #وصفات_رمضان, indicating a strong focus on recipes and meal ideas for the holy month. The account also emphasizes specific food categories like pastries (#فطاير, 7 uses) and stuffed dishes (#حشوات, 2 uses), suggesting a thematic consistency in highlighting sweet and savory Ramadan staples. The recurring hashtags suggest a strategic effort to position the account as a go-to resource for Ramadan cooking, with a clear emphasis on practical, culturally relevant content. The strategic use of bilingual hashtags (#RamadanCookingRecipes, 10 uses) alongside Arabic hashtags reflects a dual-targeting approach, balancing local and international audiences. The account’s hashtag strategy prioritizes both broad reach (#رمضان) and niche subtopics (#وصفات_رمضانيه, 5 uses), creating a layered engagement strategy. While primary content categories are not specified, the hashtag data implies a focus on recipe tutorials, meal preparation, and festive dishes, with a consistent emphasis on Ramadan-specific content.

Video Duration Breakdown

Original Sound Usage

Percentage of videos using the creator's own audio