Real Madrid C.F.
⚽️ The official Real Madrid C.F. account 🏆 15 times European Champions
70.3M
Followers
28
Following
1900.0M
Total Hearts
3.9K
Videos
484.7K
Avg Hearts/Video
12.42%
Engagement Rate
6.8y
Account Age
866.7K
Followers/Month
23.4M
Hearts/Month
48.3
Videos/Month
Account Overview
What This Report Covers
The @realmadrid TikTok account demonstrates significant scale, with 70.3 million followers and 1.9 billion total likes, reflecting broad audience reach and sustained user interaction. Its average video views of 1.587 million across 3,920 videos indicate consistent content distribution and high visibility. The 12.42% engagement rate underscores strong audience participation, aligning with its massive follower base and substantial like volume.
Account Classification
| Account Size | Mega (10M+) |
| Account Age | 2019-05-22 |
| Verification | Yes |
| Language | ES |
| Follower Ratio | 2.5M:1 |
Data Summary
| Videos Analyzed | 35 |
| Avg Plays per Video | 1,587,683 |
| Avg Likes per Video | 192,966 |
| Engagement Rate | 12.42% |
Engagement Analysis
Based on 35 videos
1.6M
Avg Plays/Video
193.0K
Avg Likes/Video
2.0K
Avg Comments/Video
2.2K
Avg Shares/Video
9.6K
Avg Saves/Video
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
2.2M
Median Plays
342.3K
Median Likes
2.8M
75th Percentile
11.9M
Top Video
2.81
Engagement per 1K Followers
Normalized influence metric
Total Engagement (Sample)
55,568,900
Total Plays
6,753,800
Total Likes
71,310
Total Comments
78,679
Total Shares
335,263
Total Saves
Engagement Ratios
Per-view engagement breakdown
12.15%
Likes / Views
0.13%
Comments / Views
0.14%
Shares / Views
0.60%
Saves / Views
Viral Hit Rate
Videos exceeding 2x and 5x average views
5.70%
2x Avg (2 of 35)
0%
5x Avg (1 of 35)
Consistency Score
How predictable the view count is across videos
C
CV: 1.21
Lower CV = more consistent performance
Estimated Earnings
Revenue estimates based on follower count and average video performance
Creator Fund (Est. Monthly)
Based on avg 1.6M views/video
$1,534 – $3,067
$0.02 - $0.04 per 1,000 views
Sponsorship Value (Est. Per Post)
Based on 70.3M followers (Mega (10M+))
$351,500 – $843,600
Industry rate for mega (10m+) creators
Content Strategy Analysis
Based on 35 videos
The @realmadrid profile prioritizes content centered on the club itself, with #realmadrid (26 uses) dominating as the primary hashtag. This reflects a strong emphasis on general club identity, likely including match highlights, player features, and fan engagement. Secondary hashtags like #valenciarealmadrid (12 uses) and #realmadridrayo (8 uses) suggest localized or event-specific content, possibly related to matches or community initiatives in Valencia. The hashtag #training (7 uses) indicates behind-the-scenes or practice footage, while #laligahighlights (6 uses) underscores a focus on competitive match content. Player-specific tags like #mbappe (6 uses) and #benzema (1 use) highlight individual player spotlights, though these are less frequent compared to broader club-centric themes. Thematic consistency is evident in the balance between general club promotion and localized or player-specific content. The strategic use of hashtags like #rmcity (7 uses) and #valenciarealmadrid reinforces regional identity, while #training and #laligahighlights maintain a focus on operational and competitive aspects. The lower frequency of player-specific tags (e.g., #ardaguler, #benzema) compared to club-wide hashtags suggests a deliberate emphasis on collective brand presence over individual player narratives. However, the absence of primary content categories data limits deeper insights into thematic segmentation.
Video Duration Breakdown
11s
Average Duration
Original Sound Usage
Percentage of videos using the creator's own audio
Content Details
3
Pinned Videos
65.7%
Duet Enabled
65.7%
Stitch Enabled
Average caption length: 52 characters
Content Languages:
Posting Patterns & Optimal Timing
Based on 35 videos
Posting Frequency
| Videos per Week | 22.3 |
| Avg Gap Between Posts | 7.8h |
| Data Range | 11 days |
Most Active Days
Posting Hours (UTC)
Timing Insights
Understanding when a creator posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when @realmadrid's content is published, which often correlates with when their specific audience is most active on the platform. Peak posting times vary based on audience demographics, timezone distribution, and content type.
Top Videos
Top 10 by play count
22.7M
Combined Plays (Top 5)
2.8M
Combined Likes (Top 5)
4.5M
Avg Plays per Top Video
Pinned Videos
Videos pinned to the top of @realmadrid's profile page
🇧🇷 @Vini Jr. 🇧🇷 #RealMadrid #LaLigaHighlights
Posted Feb 03, 2026
2.8M
Views
377.7K
Likes
4.8K
Comments
5.9K
Shares
19.6K
Saves
Álvaro Fernández Carreras. @Álvaro Carreras #ValenciaRealMadrid #RealMadrid #LaLigaHighlights
Posted Feb 08, 2026
2.2M
Views
431.6K
Likes
3.5K
Comments
4.1K
Shares
19.8K
Saves
KM🔟 #LaLigaHighlights #Mbappe #ValenciaRealMadrid
Posted Feb 08, 2026
1.7M
Views
306.9K
Likes
2.4K
Comments
3.6K
Shares
13.4K
Saves
🎭 The masks are back! #training #mask #realmadrid
11.9M
Views
1.1M
Likes
10.9K
Comments
14.1K
Shares
58.3K
Saves
⚽ 15’ @Vini Jr. ⚽ 49’ De Frutos ⚽ 90’+10’ #Mbappe (p) @Emirates | #RealMadridRayo
3.3M
Views
467.7K
Likes
5.0K
Comments
9.6K
Shares
18.4K
Saves
⚽ 65’ @Álvaro Carreras ⚽ 90’+1’ #Mbappe @Emirates | #ValenciaRealMadrid
2.5M
Views
407.4K
Likes
3.0K
Comments
11.2K
Shares
16.0K
Saves
💥 ⚽️ 💥 #training #realmadrid #goal
2.2M
Views
133.3K
Likes
3.1K
Comments
885
Shares
6.6K
Saves
⚡️ UNSTOPPABLE ⚡️ #RealMadridRayo #RealMadrid #Bale #Golazo
2.0M
Views
223.2K
Likes
1.9K
Comments
2.4K
Shares
10.7K
Saves
KM🔟 #LaLigaHighlights #RealMadrid #Mbappe
1.8M
Views
178.8K
Likes
2.1K
Comments
1.6K
Shares
7.5K
Saves
#RealMadrid #RMCity #Training
1.5M
Views
171.1K
Likes
1.7K
Comments
1.1K
Shares
8.9K
Saves
Most Common Words
Top Sounds
Key Insights & Takeaways
Key Takeaways
Strengths
- + Strong engagement rate above platform average
- + Established follower base of 70,300,000
- + Consistent growth at 866.7K followers/month
- + Active posting schedule (22.3 videos/week)
- + Verified account with platform credibility
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic targeting for regional audiences
- ~ Explore collaboration potential with similar creators
Summary
This analysis of @realmadrid reveals a mega (10m+) TikTok presence with 70,300,000 followers. The account demonstrates an engagement rate of 12.42%, averaging 1.6M plays per video across 35 analyzed videos. Key strengths include 1900.0M total hearts and verified status, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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Start SearchingAbout This Analysis: This analysis is based on a snapshot of @realmadrid's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 35 analyzed videos.
Data collected and analyzed by TKMetrics | Analysis date: Feb 24, 2026