Kelsey Pumel

The account @perfectlykelsey has 2.8 million followers, with a total of 247.4 million likes across 4,014 videos. The average video receives 173,916 views, contributing to a 9.77% engagement rate, indicating strong audience interaction relative to its follower base.

@perfectlykelsey’s engagement metrics demonstrate a strong, scalable presence with 2.8 million followers. The account’s average likes per video (16,556) and overall engagement rate of 9.77% indicate robust audience approval, placing it above the typical 5-7% engagement rate for creators with similar follower counts. The 9.77% rate suggests that, on average, 9.77% of followers interact with each video through likes, comments, or shares, reflecting consistent audience interest. Audience interaction patterns reveal a balance between passive and active engagement. While the average comments per video (113) are moderate, the average shares per video (325) are notably higher, indicating that viewers are more likely to share content than comment. This disparity may suggest that the audience prioritizes content virality over discussion, or that the content’s value is perceived as universal, encouraging sharing without the need for detailed feedback. The metrics collectively indicate that @perfectlykelsey’s content resonates with its audience through broad appeal and shareability. The high likes and shares per video, combined with a stable engagement rate, suggest that the content consistently meets audience expectations for entertainment or utility. However, the relatively low comment count compared to likes may imply that the audience prefers concise interactions or that the content’s nature (e.g., visual, informative) minimizes the need for extended dialogue.

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

The content focus of @perfectlykelsey appears centered around themes related to nature, wellness, and brand partnerships, as indicated by their top hashtags. #thewildwoods (5 uses) and #blendedwiththewoods (4 uses) dominate, suggesting a thematic emphasis on natural environments or wellness products. Secondary themes include #raisingkobe (3 uses), possibly tied to pet care or lifestyle, and #bloomenergy (3 uses), which may relate to health or vitality. The hashtag #tiktokshopcreatorpicks (3 uses) highlights their engagement with TikTok Shop, indicating a strategic push toward e-commerce. While primary content categories are unavailable, the recurring hashtags suggest a blend of lifestyle, wellness, and brand collaboration as core content pillars. Strategically, @perfectlykelsey leverages hashtags to reinforce brand identity and drive traffic. The repeated use of #perfectlykelsey (2 uses) and #bloompartner (2 uses) underscores their focus on self-promotion and affiliate partnerships. The lower frequency of hashtags like #renovate (1 use) and #remodel (1 use) implies these themes are less central. By prioritizing hashtags tied to TikTok Shop and brand collaborations, the account likely aims to increase visibility for products or services while maintaining thematic consistency around wellness and natural living. The data reflects a deliberate strategy to balance brand promotion with lifestyle content.

Video Duration Breakdown

Original Sound Usage

Percentage of videos using the creator's own audio