المدير ابو عبدالله

The account @mzaji3al has 320,300 followers, with an average of 552,922 views per video across its 598 total videos. It has accumulated 7,300,000 total likes, resulting in a 2.61% engagement rate. This indicates a substantial reach and consistent engagement across its video content.

The account @mzaji3al has 320,300 followers, indicating a substantial audience base. The average likes per video (11,603) and average shares per video (2,461) suggest strong audience approval and virality, with likes outperforming shares by nearly 4 times. Comments per video (357) reflect moderate audience interaction, though this is significantly lower than the likes, which may indicate content that prioritizes visual appeal or emotional resonance over discussion prompts. The overall engagement rate of 2.61% aligns with the sum of likes, comments, and shares (14,421 per video), which represents approximately 4.5% of the follower base. This discrepancy suggests the engagement rate may be calculated differently (e.g., per video rather than cumulative), but the metrics collectively highlight a content strategy that drives high visibility through likes and shares. Audience interaction patterns show a clear preference for passive engagement (likes/shares) over active participation (comments). The 357 comments per video, while lower than likes, still represent a meaningful level of dialogue, potentially indicating niche or specialized content that fosters targeted conversations. Shares at 2,461 per video suggest the content is being repurposed or recommended by followers, which could amplify reach beyond the immediate follower base. However, the relatively low comment-to-like ratio (357:11,603) may indicate that the content’s primary value lies in its ability to evoke immediate reactions rather than sustained discussion. The metrics indicate that @mzaji3al’s content resonates strongly with its audience, as evidenced by the high likes and shares. The 2.61% engagement rate, while modest compared to some platforms, is consistent with the scale of the follower base. The balance between likes (dominant) and shares (substantial) suggests a focus on entertainment or informative content that encourages passive engagement. The comments, though fewer, may reflect a deliberate strategy to maintain brevity or focus on visual storytelling, which could be a key factor in sustaining high engagement without requiring extensive audience interaction.

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

@mzaji3al's content strategy appears to center on retail and local commerce, with a strong emphasis on supermarket-related themes. The hashtag #مخازن_سوبرماركت (Supermarket Stores) is used twice, indicating a deliberate focus on promoting store products, promotions, or shopping experiences. This aligns with the inclusion of regional Saudi Arabia hashtags like #السعودية, #الرياض, #مكة, and #جده, which suggest localized targeting to engage audiences in specific cities. The use of #الدمام further narrows the geographic focus, potentially indicating a strategy to reach urban centers within Saudi Arabia. Thematic consistency is evident in the combination of retail and seasonal content, as seen with hashtags like #رمضان (Ramadan) and #ختمة_القران (Quran Completion), which are often tied to time-sensitive consumer behavior. The hashtag #مضغوط (Pressed/Time-Sensitive) may imply urgency in promotions or content timing. However, the absence of primary content categories limits deeper thematic analysis. The strategic use of location-based hashtags suggests a localized approach, while the repetition of supermarket-related tags highlights a clear product focus. Video definition data is not available to assess visual content alignment with these thematic priorities.

Video Duration Breakdown

Original Sound Usage

Percentage of videos using the creator's own audio