Marques Brownlee

The @mkbhd account demonstrates significant scale with 2.3 million followers and 31.1 million total likes, reflecting broad audience reach. Its content achieves an average of 1.48 million views per video across 161 total videos, indicating consistent visibility. The 6.56% engagement rate underscores strong audience interaction relative to its follower base.

@mkbhd's engagement metrics demonstrate strong audience interaction with a robust follower base of 2,300,000. The account achieves an average of 90,083 likes per video, significantly outperforming the average for similar creators. This high like rate indicates strong content appeal, with viewers consistently expressing approval. Shares (6,461 per video) further highlight audience engagement, as users actively redistribute content to their networks. While comments (856 per video) are lower relative to likes and shares, they still represent a meaningful level of interaction, suggesting viewers engage through other forms of participation. The overall engagement rate of 6.56% reflects a healthy balance between likes, comments, and shares. This rate is notably higher than the industry average for creators with comparable follower counts, indicating effective content resonance. The high share rate (6,461 per video) is particularly noteworthy, as it signals that the audience perceives the content as valuable or entertaining enough to share. However, the relatively lower comment count compared to likes may suggest that the audience prioritizes passive consumption over discussion, or that the content format (e.g., educational, informative) naturally encourages fewer comments. The metrics collectively indicate that @mkbhd’s content is both widely appreciated and actively shared, which is a strong indicator of its resonance. The high like-to-share ratio (14.06:1) suggests that while viewers enjoy the content, they are more inclined to share it than to engage in direct dialogue. This pattern could reflect the nature of the content—such as technical explanations or reviews—which may prioritize clarity and utility over fostering discussion. The engagement rate of 6.56% underscores the account’s ability to maintain a loyal audience that consistently interacts through likes and shares, positioning it as a high-performing creator in its niche.

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

The content strategy for @mkbhd cannot be analyzed due to insufficient data on primary content categories and top hashtags. Without this information, it is not possible to determine the specific themes, topics, or subject matter prioritized in their content. Thematic consistency across posts cannot be assessed, as there is no evidence of recurring topics or cohesive narratives. The absence of category and hashtag data limits the ability to evaluate how the account segments its audience or leverages trending topics for engagement. The strategic use of categories and hashtags for @mkbhd remains undetermined due to the lack of available metrics. Without data on how these elements are applied, it is impossible to assess their role in audience targeting, content discoverability, or competitive positioning. This gap in the dataset prevents any conclusions about whether the account’s content strategy aligns with platform algorithms or audience preferences. Further analysis requires access to detailed category and hashtag performance metrics.

Video Duration Breakdown

Original Sound Usage

Percentage of videos using the creator's own audio