Mayinsamuii

The account @mayinsamui has 125,000 followers, indicating a substantial scale. With an average of 629,405 views per video, the content reaches a wide audience. The engagement rate of 9.55% highlights strong audience interaction with the content.

The account @mayinsamui demonstrates strong engagement metrics, with an average of 49,727 likes per video, 325 comments, and 10,041 shares. These figures indicate a highly active audience, particularly in terms of likes and shares, which are significantly higher than the average for most TikTok accounts. The overall engagement rate of 9.55% suggests that approximately 9.55% of followers interact with each video, which is above the platform’s typical benchmark. However, the engagement rate appears inconsistent with the likes alone, as 49,727 likes per video would equate to roughly 39.78% of followers engaging with each post if calculated per video. This discrepancy may reflect a different method of calculating the engagement rate, such as excluding comments or shares. Audience interaction patterns reveal a preference for passive engagement, as likes dominate (49,727) compared to comments (325) and shares (10,041). The low comment count relative to likes suggests that while the audience finds the content appealing, they may not be prompted to engage in deeper discussions. Shares, however, indicate that the content is being actively recommended or shared, which could signal high perceived value or virality. The combination of high likes and shares implies that the content resonates strongly with viewers, but the lack of comment activity may indicate a focus on visual appeal or informational delivery rather than fostering dialogue. The metrics highlight a content strategy that prioritizes broad appeal and shareability. The high likes per video suggest the content is highly relatable or entertaining, while the significant share count indicates it is being repurposed or recommended by followers. The overall engagement rate of 9.55% underscores the account’s ability to maintain consistent audience interaction, though the low comment volume may suggest opportunities to encourage more interactive content, such as polls, questions, or calls to action. The data collectively points to a successful balance between viral potential and audience retention, with room for deeper engagement strategies.

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

The content strategy for @mayinsamui centers on promoting tourism, local culture, and entertainment within Koh Samui. The account’s top hashtags, including #mayinsamui (19 uses), #เกาะสมุย (7 uses), and #เที่ยวสมุย (3 uses), indicate a strong focus on destination branding and experiential content. The frequent use of #สายฝอ (5 uses) and #รีวิวของดีบอกต่อ (3 uses) suggests an emphasis on targeting expatriates and sharing curated recommendations, while #การแสดง (4 uses) and #คนไทยเป็นคนตลก (4 uses) highlight thematic elements of performance and humor. However, primary content categories are not available to confirm whether these themes are consistently applied across video types. Strategically, the account leverages a mix of brand-specific, location-based, and audience-targeted hashtags. The dominant use of #mayinsamui reinforces brand recognition, while #เกาะสมุย and #kohsamui (3 uses) cater to both Thai and international audiences. The inclusion of #สายฝอ and #รีวิวของดีบอกต่อ aligns with niche marketing, addressing expatriate interests and practical travel advice. This hashtag strategy balances visibility with specificity, though the lack of primary content categories limits insight into how these themes are structured within video content.

Video Duration Breakdown

Original Sound Usage

Percentage of videos using the creator's own audio