Mariam Al haj | مريم الحاج

The account @maryoma.alhaj has 1.1 million followers, indicating a substantial audience reach. Each video averages 3.55 million views, demonstrating strong content virality. The 2.75% engagement rate highlights effective audience interaction with the content.

@maryoma.alhaj’s engagement metrics demonstrate strong audience interaction, with an overall engagement rate of 2.75%. This rate is calculated based on the average likes (94,264), comments (1,195), and shares (2,121) per video, relative to their 1.1 million followers. The high average likes per video (94,264) significantly drive the engagement rate, as likes constitute the largest portion of interactions. While comments and shares are lower in volume compared to likes, their presence indicates some level of audience participation. The engagement rate of 2.75% is above the typical range for TikTok accounts, which often hover around 1-2%, suggesting the account’s content is effectively resonating with its audience. Audience interaction patterns reveal a preference for visual and emotional engagement over textual feedback. The disparity between likes (94,264) and comments (1,195) suggests that viewers are more likely to express approval through likes rather than engage in discussion. Shares (2,121) further indicate that the content is perceived as valuable or shareable, though the volume is lower than likes. This pattern may reflect the nature of the content—such as entertainment, education, or emotional storytelling—which encourages quick, reactive engagement rather than in-depth commentary. The metrics indicate that @maryoma.alhaj’s content is both popular and shareable, with a strong ability to attract likes and drive virality. The 2.75% engagement rate, combined with the high likes per video, positions the account as a top-tier performer on TikTok. However, the relatively low comment count suggests that while the audience is engaged, they may not be actively participating in discussions. This could imply that the content’s primary strength lies in its ability to evoke immediate emotional responses or provide quick value, rather than fostering community dialogue.

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

@maryoma.alhaj’s content strategy is heavily centered around beauty, fashion, and lifestyle themes, as evidenced by their top hashtags. The most frequently used hashtags, #fyp (5x) and #sheglam (5x), indicate a focus on trending content and the beauty/fashion niche. #glowmode (2x) further reinforces a thematic emphasis on self-care and aesthetic enhancement, while product-specific tags like #dralthea (1x) and #345reliefcream (1x) suggest occasional product promotion. The inclusion of #ootd (1x) and #grwm (1x) aligns with fashion-forward content, such as outfit showcases and empowerment-driven messaging. This hashtag strategy prioritizes algorithmic visibility through #fyp while maintaining a consistent brand identity within the beauty and lifestyle space. The thematic consistency of @maryoma.alhaj’s content is reinforced by the repeated use of #sheglam and related tags, which dominate their hashtag strategy. However, the absence of primary content category data limits deeper insights into whether the account focuses on tutorials, product reviews, or lifestyle vlogs. The strategic use of #fyp and #sheglam suggests an intent to balance trend participation with niche audience engagement, while less frequent tags like #ads (1x) and #ads (1x) hint at potential brand collaborations. Without category-specific metrics, the exact distribution of content types remains unclear, but the hashtag focus strongly implies a blend of aesthetic-driven and product-related content.

Video Duration Breakdown

Original Sound Usage

Percentage of videos using the creator's own audio