MIA

The account @maiamalo has 256,300 followers, indicating a substantial audience base. With 47.7 million total likes, the account demonstrates strong audience engagement across its 5,406 videos. The average video receives 106,628 views, contributing to an engagement rate of 4.50%, reflecting consistent interaction with its content.

@maiamalo's engagement metrics demonstrate a strong, consistent interaction pattern with their audience. The account's 4.50% overall engagement rate indicates that, on average, 4.5% of their 256,300 followers engage with each video through likes, comments, or shares. This rate is notably higher than the typical 1-3% seen on many platforms, suggesting effective content resonance. The average likes per video (4,471) and shares per video (277) are particularly strong, with shares reflecting a 277% higher engagement rate compared to comments (54). This imbalance suggests the audience prioritizes passive engagement (likes, shares) over active dialogue, which could indicate content that is visually compelling, informative, or emotionally resonant without requiring direct interaction. The metrics also highlight a clear hierarchy of engagement: likes dominate, followed by shares, with comments being significantly lower. While 54 comments per video may seem modest, this could reflect a focus on content that drives broad, non-verbal engagement rather than fostering discussion. The high share rate (277 per video) is particularly noteworthy, as it often signals content that is perceived as valuable, shareable, or trend-aligned. This combination of likes and shares suggests the audience finds the content entertaining or useful, but the relatively low comment volume may indicate a preference for brevity or a content strategy that minimizes direct interaction. Overall, the data indicates @maiamalo's content is well-received and widely consumed, with a strong emphasis on virality and passive engagement. The 4.50% engagement rate, paired with high likes and shares, positions the account as a high-performing creator in its niche. However, the low comment count suggests the audience may not be prompted to engage in deeper, conversational interactions, which could be intentional or reflective of the content's format.

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

@maiamalo’s content strategy is heavily centered around the hashtag #maiamlao, which appears 36 times, making it the most frequently used tag. This suggests a strong emphasis on personal branding or a specific project tied to the handle. The account also prioritizes football-related themes, with #alhilal, #alhilaledit, and #الهلال each used 31 times. These hashtags indicate a focus on Al-Hilal, a Saudi Arabian football club, potentially aligning the account with sports content, edits, or fan engagement. The inclusion of Arabic hashtags like #الهلال (used 31 times) suggests a strategic effort to target Arabic-speaking audiences, while the lower usage of other tags like #benziama (8x) and #نيفيز (3x) implies these are secondary or niche interests. The thematic consistency is evident in the repeated use of football-related hashtags, which dominate the top tags. However, the absence of primary content categories limits deeper analysis of thematic alignment. The strategic use of hashtags like #alhilaledit and #الهلال reflects a focus on editing or repurposing content related to Al-Hilal, possibly catering to fans or sports enthusiasts. The disparity in hashtag usage (e.g., #maiamlao at 36x vs. #yassinebounou at 1x) highlights a clear prioritization of core themes over peripheral topics. This approach likely strengthens audience engagement with a defined niche but may limit diversification of content themes.

Video Duration Breakdown

Original Sound Usage

Percentage of videos using the creator's own audio