5.1M
Followers
607
Following
602.3M
Total Hearts
1.9K
Videos
316.7K
Avg Hearts/Video
13.17%
Engagement Rate
6.3y
Account Age
67.1K
Followers/Month
7.9M
Hearts/Month
25.0
Videos/Month
Account Overview
What This Report Covers
The @madeleine_white account demonstrates significant scale, with 5.1 million followers and 602.3 million total likes, indicating broad audience reach. Its content achieves an average of 2.44 million views per video across 1,902 posts, reflecting consistent high-impact distribution. The 13.17% engagement rate underscores strong audience interaction, driven by both follower base and substantial like activity.
Account Classification
| Account Size | Macro (1M+) |
| Account Age | 2019-10-24 |
| Verification | Yes |
| Language | EN |
| Follower Ratio | 8.4K:1 |
Data Summary
| Videos Analyzed | 28 |
| Avg Plays per Video | 2,441,982 |
| Avg Likes per Video | 319,493 |
| Engagement Rate | 13.17% |
Engagement Analysis
Based on 28 videos
@madeleine_white’s engagement metrics demonstrate a strong, high-performing account with a 13.17% overall engagement rate, which is above the typical benchmark for most creators. The account’s average of 319,493 likes per video accounts for the majority of this rate, indicating that viewers are consistently drawn to the content and express approval through likes. Shares, at 1,568 per video, further highlight the content’s shareability, suggesting it resonates with audiences who are motivated to distribute it. While comments are lower at 599 per video, they still represent a meaningful interaction rate, though they are proportionally smaller than likes and shares. This balance suggests the audience prioritizes visual or emotional engagement over textual dialogue, which could reflect the nature of the content (e.g., tutorials, entertainment, or inspirational posts). The metrics also reveal a clear pattern of audience interaction: likes and shares dominate, with comments trailing significantly. This skew toward passive engagement (likes, shares) versus active interaction (comments) may indicate that the content is designed for broad appeal rather than fostering discussion. The high share rate, in particular, implies that the audience perceives the content as valuable or relatable enough to recommend to others, which is a strong indicator of content resonance. However, the relatively low comment count could suggest that the content’s primary purpose is to entertain or inform rather than provoke debate or deeper engagement. Overall, the data underscores that @madeleine_white’s content is highly effective at capturing attention and driving viral-like interactions. The combination of high likes, shares, and a robust engagement rate positions the account as a leader in its niche, with a loyal audience that values both visibility and shareability. The lower comment volume, while notable, does not detract from the account’s success, as it aligns with the metrics of a content strategy focused on broad reach and emotional impact rather than niche discussion.
2.4M
Avg Plays/Video
319.5K
Avg Likes/Video
599
Avg Comments/Video
1.6K
Avg Shares/Video
3.7K
Avg Saves/Video
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
3.8M
Median Plays
423.5K
Median Likes
5.1M
75th Percentile
8.6M
Top Video
63.07
Engagement per 1K Followers
Normalized influence metric
Total Engagement (Sample)
68,375,500
Total Plays
8,945,800
Total Likes
16,766
Total Comments
43,918
Total Shares
104,434
Total Saves
Engagement Ratios
Per-view engagement breakdown
13.08%
Likes / Views
0.03%
Comments / Views
0.06%
Shares / Views
0.15%
Saves / Views
Viral Hit Rate
Videos exceeding 2x and 5x average views
14.30%
2x Avg (4 of 28)
0%
5x Avg (0 of 28)
Consistency Score
How predictable the view count is across videos
B
CV: 0.82
Lower CV = more consistent performance
Estimated Earnings
Revenue estimates based on follower count and average video performance
Creator Fund (Est. Monthly)
Based on avg 2.4M views/video
$1,221 – $2,442
$0.02 - $0.04 per 1,000 views
Sponsorship Value (Est. Per Post)
Based on 5.1M followers (Macro (1M+))
$25,500 – $61,200
Industry rate for macro (1m+) creators
Content Strategy Analysis
Based on 28 videos
@madeleine_white’s content strategy appears to prioritize vlogging and personal storytelling, as evidenced by the repeated use of #vlog (2x) and #Vlog (2x). These hashtags suggest a focus on video content that likely includes lifestyle, personal experiences, or narrative-driven material. The inclusion of niche hashtags like #kbeauty (1x), #koreanskincare (1x), and #skincareroutine (1x) indicates an interest in skincare content, possibly targeting audiences interested in beauty routines or Korean skincare trends. However, the lack of defined primary content categories limits the ability to assess thematic consistency or broader content themes. The strategic use of hashtags reflects a mix of personal branding and product promotion. Tags like #oldwivestales (1x) and #genderpredictions (1x) hint at content exploring personal anecdotes or speculative topics, while #yepodapartner (1x) and #volvoxc90 (1x) suggest potential brand partnerships or product placements. The limited hashtag count (total of 10 unique tags) indicates a focused but narrow approach, with an emphasis on specific niches rather than broad engagement. The absence of data on video definition, engagement rates, or follower demographics further restricts the ability to evaluate the effectiveness of these strategies.
Video Duration Breakdown
1m 3s
Average Duration
Original Sound Usage
Percentage of videos using the creator's own audio
Content Details
0
Pinned Videos
96.4%
Duet Enabled
96.4%
Stitch Enabled
Average caption length: 76 characters
Content Languages:
Posting Patterns & Optimal Timing
Based on 28 videos
Posting Frequency
| Videos per Week | 7.8 |
| Avg Gap Between Posts | 22.6h |
| Data Range | 25 days |
Most Active Days
Posting Hours (UTC)
Timing Insights
Understanding when a creator posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when @madeleine_white's content is published, which often correlates with when their specific audience is most active on the platform. Peak posting times vary based on audience demographics, timezone distribution, and content type.
Top Videos
Top 10 by play count
30.1M
Combined Plays (Top 5)
3.7M
Combined Likes (Top 5)
6.0M
Avg Plays per Top Video
Decade old and expired no less*
8.6M
Views
848.1K
Likes
821
Comments
4.0K
Shares
8.6K
Saves
It’s the hagrid hair / pink eye combo for me 🥴
7.2M
Views
1.1M
Likes
2.7K
Comments
10.6K
Shares
15.9K
Saves
Nobody’s safe from a DIY gift around here ❤️ I’m manifesting this uploads and the comment section works lol
5.1M
Views
430.7K
Likes
299
Comments
443
Shares
5.3K
Saves
AS A CERTIFIED YAPPER THESE LAST FEW MONTHS HAVE BEEN PRISON I AM FREEEEEE 🙌🏻🙌🏻🙌🏻 we are so excited to meet you mini one ❤️✨
5.0M
Views
957.8K
Likes
3.0K
Comments
12.9K
Shares
12.0K
Saves
I can still hit the Los Angeles gown rental market tomorrow if they’re all a no xx
4.2M
Views
340.5K
Likes
941
Comments
742
Shares
3.5K
Saves
After having experienced a first trimester I’m not even scared of labor lol
3.4M
Views
416.3K
Likes
480
Comments
1.6K
Shares
4.2K
Saves
This is my favorite video I’ve watched it 1000+ times
3.0M
Views
404.3K
Likes
410
Comments
1.5K
Shares
4.9K
Saves
If u have one of these puppies and have any complaints please drop in the comments 🙏 #momcar #volvoxc90
2.7M
Views
439.4K
Likes
1.3K
Comments
1.9K
Shares
5.6K
Saves
This baby lives a very different life from all of you *in a Lisa Barlow voice* #Grammys #GrammysOutfit #RedCarpet
2.5M
Views
333.9K
Likes
252
Comments
427
Shares
3.3K
Saves
I’m sooo happy to be able to yap away 😄❤️
2.5M
Views
373.7K
Likes
659
Comments
580
Shares
5.8K
Saves
Most Common Words
Top Sounds
Key Insights & Takeaways
Key Takeaways
Strengths
- + Strong engagement rate above platform average
- + Established follower base of 5,100,000
- + Consistent growth at 67.1K followers/month
- + Active posting schedule (7.8 videos/week)
- + Verified account with platform credibility
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic targeting for regional audiences
- ~ Explore collaboration potential with similar creators
Summary
This analysis of @madeleine_white reveals a macro (1m+) TikTok presence with 5,100,000 followers. The account demonstrates an engagement rate of 13.17%, averaging 2.4M plays per video across 28 analyzed videos. Key strengths include 602.3M total hearts and verified status, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
Want TikTok Data for Your Research?
Search hashtags, look up profiles, and export TikTok data to CSV for analysis.
Start SearchingAbout This Analysis: This analysis is based on a snapshot of @madeleine_white's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 28 analyzed videos.
Data collected and analyzed by TKMetrics | Analysis date: Feb 24, 2026