7.0M
Followers
143
Following
373.1M
Total Hearts
2.4K
Videos
158.6K
Avg Hearts/Video
7.91%
Engagement Rate
6.4y
Account Age
91.8K
Followers/Month
4.9M
Hearts/Month
30.8
Videos/Month
Account Overview
What This Report Covers
The account @maarta_diaz has 7 million followers and an average video view count of 3.1 million, indicating substantial reach. With 373 million total likes and a 7.91% engagement rate, the account demonstrates strong audience interaction across 2,352 videos.
Account Classification
| Account Size | Macro (1M+) |
| Account Age | 2019-10-17 |
| Verification | Yes |
| Language | ES |
| Follower Ratio | 49K:1 |
Data Summary
| Videos Analyzed | 38 |
| Avg Plays per Video | 3,127,218 |
| Avg Likes per Video | 242,903 |
| Engagement Rate | 7.91% |
Engagement Analysis
Based on 38 videos
@maarta_diaz’s engagement metrics demonstrate strong audience interaction, with 7 million followers and an overall engagement rate of 7.91%. The average likes per video (242,903) significantly outpace comments (488) and shares (3,836), indicating a preference for passive engagement over discussion. This suggests content that is visually compelling or emotionally resonant, driving rapid likes but fewer textual interactions. The high share rate (3,836 per video) implies the content is perceived as valuable or shareable, potentially due to its utility, entertainment value, or relatability. The disparity between likes and comments highlights a pattern where audiences prioritize quick, reactive engagement over in-depth dialogue. While comments are relatively low, their presence (488 per video) suggests some level of audience participation, possibly through reactions, questions, or brief exchanges. The overall engagement rate of 7.91% is notably high for a creator with 7 million followers, indicating that the content consistently meets audience expectations and drives interaction. These metrics collectively signal that @maarta_diaz’s content is highly resonant, particularly in terms of visual or emotional appeal. The high likes and shares suggest the content is both popular and shareable, while the moderate comments indicate a balance between passive and active engagement. This combination implies the content is optimized for broad reach and virality, with audiences prioritizing consumption over extended discussion.
3.1M
Avg Plays/Video
242.9K
Avg Likes/Video
488
Avg Comments/Video
3.8K
Avg Shares/Video
10.0K
Avg Saves/Video
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
2.6M
Median Plays
267.4K
Median Likes
4.3M
75th Percentile
42.3M
Top Video
35.32
Engagement per 1K Followers
Normalized influence metric
Total Engagement (Sample)
118,834,300
Total Plays
9,230,300
Total Likes
18,561
Total Comments
145,754
Total Shares
380,257
Total Saves
Engagement Ratios
Per-view engagement breakdown
7.77%
Likes / Views
0.02%
Comments / Views
0.12%
Shares / Views
0.32%
Saves / Views
Viral Hit Rate
Videos exceeding 2x and 5x average views
5.30%
2x Avg (2 of 38)
0%
5x Avg (2 of 38)
Consistency Score
How predictable the view count is across videos
D
CV: 2.77
Lower CV = more consistent performance
Estimated Earnings
Revenue estimates based on follower count and average video performance
Creator Fund (Est. Monthly)
Based on avg 3.1M views/video
$1,926 – $3,853
$0.02 - $0.04 per 1,000 views
Sponsorship Value (Est. Per Post)
Based on 7.0M followers (Macro (1M+))
$35,000 – $84,000
Industry rate for macro (1m+) creators
Content Strategy Analysis
Based on 38 videos
The content strategy for @maarta_diaz cannot be evaluated due to insufficient data on primary content categories and top hashtags. Without this information, it is impossible to determine the specific focus areas or thematic consistency of their content. Additionally, video definition data is not available, which limits insights into visual quality or technical standards. The account’s performance metrics remain isolated, preventing comparative analysis with other creators or benchmarks. The absence of content categories and hashtags means thematic consistency or strategic categorization cannot be assessed. Similarly, the lack of hashtag data precludes analysis of their use in driving engagement or audience targeting. These gaps highlight the need for more granular data to evaluate content strategy effectiveness. The account’s current metrics do not provide actionable insights into how content is structured or optimized for audience interaction.
Video Duration Breakdown
1m 7s
Average Duration
Original Sound Usage
Percentage of videos using the creator's own audio
Content Details
3
Pinned Videos
100.0%
Duet Enabled
100.0%
Stitch Enabled
Average caption length: 44 characters
Content Languages:
Posting Patterns & Optimal Timing
Based on 38 videos
Posting Frequency
| Videos per Week | 0.6 |
| Avg Gap Between Posts | 273.1h |
| Data Range | 420 days |
Most Active Days
Posting Hours (UTC)
Timing Insights
Understanding when a creator posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when @maarta_diaz's content is published, which often correlates with when their specific audience is most active on the platform. Peak posting times vary based on audience demographics, timezone distribution, and content type.
Top Videos
Top 10 by play count
88.5M
Combined Plays (Top 5)
6.1M
Combined Likes (Top 5)
17.7M
Avg Plays per Top Video
Pinned Videos
Videos pinned to the top of @maarta_diaz's profile page
Un video bastante surrealista @MrBeast hemos venido a ver su nueva serie los Beast Games! 🫶🏼
Posted Dec 19, 2024
42.3M
Views
2.8M
Likes
8.9K
Comments
32.1K
Shares
124.6K
Saves
Dios que bien me lo he pasado de verdad
3.5M
Views
428.1K
Likes
511
Comments
3.2K
Shares
9.8K
Saves
Es una pasada este mundo 🥹 ganas de hoy!!
2.7M
Views
269.7K
Likes
454
Comments
2.6K
Shares
6.5K
Saves
No ha tenido ningún sentido
2.6M
Views
265.0K
Likes
503
Comments
1.9K
Shares
6.7K
Saves
Os leoooo!!! Graciiias!! ❤️❤️🤞🏼
2.0M
Views
158.0K
Likes
490
Comments
1.1K
Shares
2.6K
Saves
Nadie saltó y la gente no se sabía las canciones yo os prometo que aluciné, no me lo esperaba!
1.6M
Views
213.1K
Likes
574
Comments
3.3K
Shares
4.1K
Saves
No mejor palabra para describirlo! Os lo juro!
1.6M
Views
166.6K
Likes
553
Comments
1.2K
Shares
3.8K
Saves
Para mi es demasiado el hype que hay!
1.6M
Views
177.5K
Likes
154
Comments
3.5K
Shares
9.8K
Saves
Most Common Words
Top Sounds
Key Insights & Takeaways
Key Takeaways
Strengths
- + Strong engagement rate above platform average
- + Established follower base of 7,000,000
- + Consistent growth at 91.8K followers/month
- + Active posting schedule (0.6 videos/week)
- + Verified account with platform credibility
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic targeting for regional audiences
- ~ Explore collaboration potential with similar creators
Summary
This analysis of @maarta_diaz reveals a macro (1m+) TikTok presence with 7,000,000 followers. The account demonstrates an engagement rate of 7.91%, averaging 3.1M plays per video across 38 analyzed videos. Key strengths include 373.1M total hearts and verified status, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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Start SearchingAbout This Analysis: This analysis is based on a snapshot of @maarta_diaz's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 38 analyzed videos.
Data collected and analyzed by TKMetrics | Analysis date: Feb 24, 2026