Monique Haugstad✨

The account @m0nikumi has 7,712 followers and has uploaded 266 videos, achieving an average of 739,533 views per video. With a total of 2,400,000 likes, the account demonstrates strong engagement, reflected in an 11.90% engagement rate.

@m0nikumi exhibits exceptionally strong engagement metrics, with an average of 65,032 likes, 1,038 comments, and 21,900 shares per video. These figures far exceed typical benchmarks for accounts with 7,712 followers, indicating a highly active and responsive audience. The overall engagement rate of 11.90% is notably high, reflecting a strong ratio of interactions to followers. This suggests that the content consistently drives significant audience participation, with viewers not only consuming but actively contributing to discussions and sharing content. Audience interaction patterns reveal a clear preference for high-impact engagement. The disparity between likes (65k) and shares (21.9k) indicates that while viewers are enthusiastic about the content, they are also actively redistributing it, which may signal viral potential or community-driven sharing. Comments, though lower than likes, average 1,038 per video, suggesting meaningful dialogue despite the smaller volume. This balance of likes, comments, and shares implies a mix of passive and active engagement, with the audience both appreciating and amplifying the content. The metrics indicate that @m0nikumi’s content resonates deeply with its audience, as evidenced by the high volume of interactions. The combination of likes and shares suggests the content is both emotionally compelling and shareable, while comments reflect a level of audience investment. However, the absence of video views or watch time data limits further analysis of content resonance. The engagement rate of 11.90% is particularly noteworthy for an account of this size, highlighting the effectiveness of the content strategy in driving audience interaction.

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

@m0nikumi's content strategy centers on Norwegian cultural identity and lifestyle, with a strong emphasis on regional and seasonal themes. The account frequently uses location-based hashtags like #oslo (11x) and national identifiers such as #norsk (7x) and #norge (6x), suggesting a focus on Norway-specific content. Additionally, the hashtag #julekalender (5x) indicates a thematic interest in holiday-related content, while #moomin (5x) and #mummi (5x) highlight engagement with the Moomin franchise, a culturally significant IP in Norway. These tags collectively position the account as a hub for Norwegian-centric storytelling, potentially targeting both domestic and international audiences interested in Nordic culture. The strategic use of hashtags like #unboxing (8x) and #dessert (3x) suggests a hybrid approach combining product showcases with food-related content, which may align with lifestyle or gift-focused themes. However, the absence of primary content categories limits direct correlation between hashtags and video types. The frequent use of #oppskrift (4x) and #pannacotta (2x) further reinforces a thematic link to food and culinary creativity, though this is not explicitly tied to video content without additional data. Overall, the hashtag strategy appears to prioritize regional identity, cultural references, and niche interests, with a clear emphasis on Norway’s cultural and seasonal narratives.

Video Duration Breakdown

Original Sound Usage

Percentage of videos using the creator's own audio