leelajournals

The @leelajournals account has 130,600 followers, with each video averaging 115,366 views. The account has accumulated 4,800,000 total likes, resulting in an engagement rate of 7.63%. This indicates a strong reach and high audience interaction relative to its follower base.

@leelajournals demonstrates strong engagement metrics, with an overall engagement rate of 7.63%, significantly above the typical TikTok average of 1-3%. This rate is driven by an average of 8,494 likes per video, which accounts for approximately 96.5% of total engagement (calculated as 8,494 / (8,494 + 66 + 247)). The combination of high likes and shares (247 per video) indicates that the content is both visually compelling and shareable, while comments (66 per video) suggest moderate audience interaction. Audience interaction patterns reveal a clear preference for passive engagement over direct dialogue. The dominance of likes (8,494) over comments (66) and shares (247) suggests that viewers are more likely to react emotionally to content rather than participate in discussions. Shares, however, are notably higher than comments, implying that the audience values the content enough to redistribute it. This dynamic may indicate that the content is either highly relatable or aligns with trending themes that encourage organic sharing. The metrics indicate that @leelajournals’ content resonates strongly with its audience, particularly in terms of emotional appeal and shareability. The high likes per video (8,494) and overall engagement rate (7.63%) suggest that the content consistently meets audience expectations for entertainment or information. However, the relatively low comment count (66) may indicate that the audience is less inclined to engage in deeper conversations, or that the content is structured to prioritize visual impact over interactive prompts.

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

@leelajournals' content strategy is heavily centered around stationery and journaling, as evidenced by the dominant use of #stationery (17 mentions) and #journaling (13 mentions). These hashtags suggest a focus on products or content related to writing instruments, notebooks, and creative organization. The inclusion of #notebooks (6 mentions) and #notebook (4 mentions) further reinforces this theme, indicating a potential emphasis on notebook sales, design, or usage tips. Thematic consistency is maintained through recurring hashtags like #artist (5 mentions) and #growth (5 mentions), which align with niche interests in creativity and personal development, likely targeting audiences interested in both stationery and self-improvement. The strategic use of hashtags reflects a deliberate effort to maximize visibility within specific niches. By prioritizing #stationery and #journaling, the account likely targets users searching for creative tools or journaling inspiration. Lower-frequency hashtags like #smallbusiness (5 mentions) and #SmallBusiness (5 mentions) may indicate an attempt to diversify reach or appeal to entrepreneurs. However, the absence of primary content categories limits deeper insights into whether these hashtags align with actual video content. The repetition of #washitape (4 mentions) and #nails (3 mentions) suggests occasional diversification into craft or beauty themes, though these appear less central to the overall strategy.

Video Duration Breakdown

Original Sound Usage

Percentage of videos using the creator's own audio