Kimberly Loaiza

The account @kimberly.loaiza has 83.7 million followers, indicating a large audience scale. With an average of 9.45 million views per video, the account achieves broad reach across its content library of 2,165 videos. The engagement rate of 10.71% is calculated from a total of -51.3 million likes, which presents an inconsistency in the data.

@kimberly.loaiza's engagement metrics demonstrate a highly active and responsive audience. With 83.7 million followers, the account achieves an overall engagement rate of 10.71%, indicating that approximately 10.71% of followers interact with her content through likes, comments, or shares. This rate is notably high for a platform where average engagement rates typically range between 1-5%, suggesting her content consistently drives significant audience interaction. The average likes per video (992,136) far exceed the average comments (9,795) and shares (9,861), reflecting a strong preference for passive engagement (likes) over direct interaction (comments/shares). This pattern may indicate content that is visually compelling or emotionally resonant, encouraging broad approval rather than in-depth discussion. The similarity in average comments and shares (9,795 vs. 9,861) suggests a balanced level of active participation, with viewers both discussing content and sharing it across their networks. This dual engagement could signal content that is both informative or entertaining enough to warrant comments and share-worthy enough to drive virality. However, the disparity between likes and other interactions highlights a potential opportunity to foster deeper audience dialogue. For instance, while the account excels at capturing mass attention through likes, it may benefit from strategies to encourage more comment-driven conversations, such as prompts or interactive content formats. Overall, the metrics indicate that @kimberly.loaiza’s content resonates strongly with her massive audience, achieving high engagement rates despite the platform’s typical lower interaction norms. The combination of a large follower base and consistent high engagement suggests her content is both widely consumed and deeply appreciated, positioning her as a top-tier creator in terms of audience reach and resonance.

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

The content strategy for @kimberly.loaiza centers on beauty and skincare products, with a strong emphasis on makeup items such as foundations and primers. The account’s top hashtags, including #sheglam and variations of product-specific tags like #sheglamcushionfoundation, indicate a focus on promoting their brand’s product line. The repeated use of #sheglam (across 4 instances in different capitalizations) suggests a deliberate effort to reinforce brand identity and visibility. However, the absence of primary content categories limits the ability to assess broader thematic trends, such as whether the content prioritizes tutorials, product reviews, or lifestyle content. Thematic consistency is evident in the strategic use of hashtags to highlight specific products, with 5 distinct tags related to the brand’s foundation and primer offerings. This approach likely aims to maximize discoverability for targeted audiences interested in these products. The inclusion of both lowercase and uppercase versions of #sheglam (e.g., #sheglam vs. #SHEGLAM) may reflect an attempt to capture a wider audience or optimize search algorithms. While the data does not specify video content details, the hashtag strategy aligns with a product-centric focus, prioritizing brand recognition and direct engagement with consumers seeking beauty solutions.

Video Duration Breakdown

Original Sound Usage

Percentage of videos using the creator's own audio