Johanne Brinchmann

@johanneyey's engagement metrics demonstrate a highly successful content strategy with a strong emphasis on visual appeal and shareability. The account's 113,900 followers combined with an average of 188,665 likes per video indicate a massive audience reach and high viewer approval. The average likes per video are approximately 1,660 times the follower count, suggesting each post resonates deeply with viewers. While comments (191 per video) and shares (4,936 per video) are lower relative to likes, they still represent substantial engagement, with shares being 4.4 times higher than the average comment count. This disparity may reflect a content strategy prioritizing visual storytelling over discussion-driven formats. The overall engagement rate of 16.95% is exceptionally strong, exceeding the typical 5-10% benchmark for many platforms. This rate is driven by the high like-to-follower ratio (1.66 likes per follower) and the significant share count (4.3 shares per follower). However, the relatively low comment count (0.17 comments per follower) suggests the audience may prefer passive consumption over interactive dialogue. The metrics indicate that the content is highly shareable and visually compelling, but the lack of comment activity could signal a need to balance engagement types or explore formats that encourage deeper audience participation. The data underscores a clear pattern of content resonance: viewers are drawn to the account's visual quality and emotional appeal, as evidenced by the high likes and shares. However, the low comment-to-like ratio (0.001:1) implies that while the audience is captivated by the content, they are less inclined to engage in conversations or debates. This could reflect the nature of the content itself, the audience's preferences, or the platform's algorithmic prioritization of certain engagement types. The metrics collectively highlight a dominant trend of passive engagement, with opportunities to diversify interaction methods to further leverage the account's existing strengths.

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

@johanneyey’s content strategy is heavily centered on hair styling, with #hairtok (32 uses) dominating their hashtag strategy. This indicates a strong focus on the hairtok community, likely emphasizing tutorials, styling techniques, and aesthetic presentations. The secondary hashtags #blowout (6 uses) and #heatlesscurls (5 uses) further narrow the thematic focus to specific hair styling methods, suggesting a strategic emphasis on heat-free techniques and blowout tutorials. The inclusion of #layers (2 uses) and #overnightcurls (2 uses) expands this to include texture and overnight styling approaches, indicating a consistent effort to cover diverse hair care and styling subtopics. The account’s thematic consistency is reinforced by recurring hashtags like #scandinavia (4 uses) and #norsk (1 use), which highlight a regional identity, possibly aligning with personal branding or cultural content. The use of #paris (1 use) and #wehit100k (1 use) suggests occasional travel or milestone-related content. While primary content categories are not specified, the hashtag data implies a clear focus on hair-related education and aesthetics, with strategic use of location-based tags to reinforce personal branding. Missing data on primary categories limits deeper insights into broader thematic scope.

Video Duration Breakdown

Original Sound Usage

Percentage of videos using the creator's own audio