Joana Carr

The account @joanacarval has 60,500 followers and 9.7 million total likes, indicating significant reach and audience interaction. With an average of 731,478 views per video across 700 posts, the content demonstrates strong engagement, supported by a 9.92% engagement rate.

@joanacarval's engagement metrics demonstrate strong audience interaction. The overall engagement rate of 9.92% exceeds the typical benchmark of 5-10%, indicating robust audience participation. This rate is driven by an average of 63,829 likes per video, which is significantly higher than the 60,500 followers, suggesting that viewers are highly engaged with the content. The combination of likes, comments, and shares creates a balanced engagement profile, with shares (8,520 per video) reflecting audience value in sharing content. Audience interaction patterns show a focus on visual and emotional engagement, as evidenced by the high like count. Comments (234 per video) indicate meaningful dialogue, while shares highlight content virality. The ratio of likes to comments (272:1) suggests that viewers prioritize visual appeal over textual interaction, which could reflect the type of content being posted. However, the absence of video count data limits deeper analysis of how these metrics scale across content types. The metrics collectively indicate that @joanacarval’s content resonates strongly with its audience. The high likes and shares suggest widespread appeal, while comments demonstrate audience willingness to engage in discussion. The engagement rate’s consistency across metrics implies a cohesive strategy that prioritizes both broad reach and targeted interaction. These factors position the account as a high-performing creator within its niche.

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

@joanacarval’s content strategy centers on parenting and community engagement, with a strong emphasis on baby-related topics and motherhood experiences. The account’s top hashtags—#baby (10x), #MomsofTikTok (5x), #momsoftiktok (4x), and #teethingbaby (3x)—reflect a focus on infant care, developmental milestones, and the challenges of parenting. The repeated use of #MomsofTikTok and its lowercase variant (#momsoftiktok) suggests a deliberate effort to connect with a specific audience within the TikTok mom community, while #teethingbaby and #overstimulatedmom highlight content addressing common pediatric concerns. The inclusion of #minnesota (3x) and #freebirth (3x) indicates regional or niche interests, though these appear less central to the overall strategy. The hashtag strategy demonstrates thematic consistency in targeting parenting challenges and community-building, with #MomsofTikTok and #momsoftiktok used most frequently to reinforce brand identity and audience alignment. The lower frequency of other hashtags like #ice (3x) and #freebirthsociety (3x) suggests these topics are either less prioritized or serve as supplementary themes. However, the absence of primary content categories limits deeper analysis of vertical focus. The account’s reliance on hashtags for thematic clarity may indicate a strategic choice to prioritize discoverability within niche parenting and wellness communities, though the lack of category data restricts understanding of broader content diversity.

Video Duration Breakdown

Original Sound Usage

Percentage of videos using the creator's own audio