Jackie Asamoah

The account @jackieaina has 3.4 million followers, indicating significant scale. With 173.1 million total likes and an average of 592,767 views per video across 1,929 videos, the account demonstrates strong reach and engagement, achieving a 13.03% engagement rate. This reflects consistent audience interaction and content performance.

@jackieaina’s engagement metrics demonstrate a strong, consistent performance across key indicators. With 3.4 million followers, the account achieves an overall engagement rate of 13.03%, which is above the typical 5-10% range for many creators. This rate is driven by high average likes per video (75,426), which account for the majority of engagement. The combination of likes and shares (1,109 average) contributes significantly to the engagement rate, while comments (712 average) are lower relative to likes but still notable. The share rate, though smaller than likes, suggests audience trust in the content’s value or appeal. Audience interaction patterns reveal a preference for passive engagement over direct dialogue. The disparity between likes (75,426) and comments (712) indicates that viewers are more likely to express approval than participate in discussions. However, the share rate (1,109) is higher than comments, implying that the content resonates as shareable or relatable. This could signal that the audience perceives the content as informative, entertaining, or emotionally impactful, encouraging virality. The engagement rate of 13.03% also reflects a balance between follower count and active participation, positioning the account as a mid-to-large scale creator with a loyal, engaged audience. The metrics highlight content that is both widely appreciated and shareable. The high likes per video suggest broad appeal, while the share rate indicates that the content meets criteria for virality (e.g., novelty, relatability, or emotional resonance). The lower comment count may reflect a focus on concise, visually driven content rather than discussion-heavy formats. Overall, the account’s engagement metrics align with a strategy that prioritizes reach and shareability, with a strong foundation for sustaining audience interaction.

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

The content strategy for @jackieaina centers on fashion, beauty, and lifestyle themes, as indicated by the top hashtags. The most frequently used hashtag, #aspen (3x), suggests a focus on a specific brand, trend, or aesthetic. Additional hashtags like #grwm (2x), #goldbergh (2x), and #schiaparelli (2x) align with fashion and beauty niches, while #christmasdecortakedown (2x) hints at seasonal or decorative content. The account also incorporates lifestyle-oriented hashtags such as #weekendreset (1x) and #cleantok (1x), indicating a broader appeal to audiences interested in productivity and clean living. The strategic use of multiple hashtags across these categories suggests an effort to diversify content while maintaining thematic relevance. Thematic consistency is evident in the recurring focus on fashion, beauty, and lifestyle, with hashtags like #bobiana (2x) and #cleanwithme (1x) reinforcing a blend of personal style and self-care. However, the absence of primary content categories limits deeper analysis of thematic alignment. The hashtag strategy appears to prioritize engagement with niche audiences, leveraging both brand-specific tags (e.g., #aspen) and broader trends (e.g., #cleantok). While the frequency of #aspen (3x) outpaces other hashtags, the balanced use of 2x tags across multiple categories suggests a deliberate attempt to balance brand promotion with general audience appeal.

Video Duration Breakdown

Original Sound Usage

Percentage of videos using the creator's own audio