Holly Murray Makeup

The account @hollymurraymakeup has 13.5 million followers, demonstrating substantial scale. It achieves significant reach with an average of 22.09 million views per video and a total of 23.28 billion views across 1054 videos. The account exhibits strong engagement, with an 8.56% engagement rate and 386.7 million total likes.

@hollymurraymakeup demonstrates exceptionally strong engagement metrics, with an overall engagement rate of 8.56%, significantly above the typical industry benchmark of 5-7%. This rate is driven by an average of 1,853,466 likes per video, which accounts for approximately 13.7% of the account’s 13.5 million followers. The combination of likes and shares (26,307 per video) contributes to the high engagement rate, though comments (10,803 per video) represent a smaller proportion of interactions. The dominance of likes suggests the content is highly visually appealing or informative, with viewers prioritizing quick, positive engagement over textual interaction. Audience interaction patterns indicate a preference for passive engagement over direct dialogue. While comments are present, they constitute only 0.08% of followers (10,803 / 13.5M), compared to 0.19% for shares (26,307 / 13.5M). This disparity suggests the audience may prioritize sharing content (e.g., tutorials, product recommendations) over commenting, possibly due to the nature of makeup content, which often requires visual demonstration rather than detailed discussion. The high share rate (26,307 per video) further underscores the content’s shareability, likely due to its utility or aesthetic value. The metrics collectively indicate that @hollymurraymakeup’s content resonates strongly with its audience, achieving above-average engagement across all metrics. The 8.56% overall engagement rate, paired with 1.85M likes per video, positions the account as a top-performing creator in the beauty niche. However, the relatively low comment volume compared to likes and shares may reflect a focus on visual storytelling over textual interaction, or a community that values brevity in engagement. The data confirms the account’s ability to drive widespread, albeit primarily one-way, engagement, which is critical for brand visibility and follower retention.

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

@hollymurraymakeup’s content strategy appears to prioritize skincare-related themes, as evidenced by the repeated use of the #skincare hashtag (3 instances). This suggests a deliberate focus on skincare content, potentially aligning with audience interests in beauty routines, product recommendations, or skin care tips. The limited hashtag data does not provide insight into broader content categories, leaving thematic consistency unquantifiable. The single use of #тиктокзвезда (a Russian term for "TikTok star") indicates a possible attempt to engage with Russian-speaking audiences, though this remains an isolated data point without contextual validation. The strategic use of hashtags reflects a narrow thematic emphasis on skincare, with no additional categories available to assess diversification. While the #skincare hashtag reinforces a cohesive content focus, the absence of category data prevents evaluation of how well this aligns with audience preferences or platform trends. The #тиктокзвезда hashtag may signal a niche targeting Russian-speaking users, but its limited usage (1 instance) suggests it is not a central component of their strategy. Without further metrics, the overall content focus remains partially defined by skincare-centric hashtags.

Video Duration Breakdown

Original Sound Usage

Percentage of videos using the creator's own audio