Hay_welch

The account @hay_welch has 1.7 million followers, with an average video reaching 567,360 views. The total likes amount to 19.8 million, resulting in an engagement rate of 7.03%. This indicates a substantial reach and moderate engagement relative to follower count.

@hay_welch demonstrates strong engagement metrics, with 1.7 million followers and an overall engagement rate of 7.03%. The account’s average likes per video (34,367) and shares per video (5,343) are significantly higher than the average for most creators, indicating broad appeal and shareability. These metrics suggest the content is both popular and likely to drive organic reach through user interactions. However, the average comments per video (173) are relatively low compared to likes and shares, which may reflect a preference for visual or concise content that prioritizes passive engagement over discussion. The high likes and shares per video, combined with the 7.03% engagement rate, indicate that the content resonates strongly with the audience, particularly in terms of virality and emotional or aesthetic appeal. The disparity between likes/shares and comments could imply that the audience is more inclined to react to content through quick interactions rather than in-depth dialogue. This pattern may align with the nature of the content (e.g., lifestyle, entertainment, or visual storytelling) and could be a strategic strength for maximizing reach. The metrics collectively suggest that @hay_welch’s content is highly effective at capturing attention and driving broad engagement. The combination of high likes and shares, paired with a strong overall engagement rate, positions the account as a leader in audience interaction. However, the relatively low comment count may highlight an opportunity to foster deeper audience participation, such as through prompts for feedback or interactive elements in future content.

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

@hay_welch’s content strategy is heavily focused on trending TikTok hashtags, with #fyp (16 uses) and #fypシ (8 uses) dominating their hashtag portfolio. These tags indicate a deliberate effort to prioritize content visibility on the "For You" page, likely targeting broad audience engagement. The secondary hashtags, such as #boyfriend (4 uses) and #bestfriend (3 uses), suggest a thematic emphasis on personal relationships, potentially aligning with content that explores romantic or platonic dynamics. The inclusion of niche tags like #AdoptDontShop (1 use) and #RescueDog (1 use) hints at occasional engagement with animal welfare topics, though their low frequency implies these are not central to the content strategy. The strategic use of hashtags reflects a balance between virality and audience targeting. While #fyp and #fypシ prioritize algorithmic reach, the relationship-focused tags (#boyfriend, #bestfriend) and the animal-related tags (#FosterDog, #RescueDog) suggest a hybrid approach to audience segmentation. However, the absence of primary content categories limits the ability to quantify thematic consistency across video types. The low usage of #relatable (2 uses) and #capcut (2 uses) further indicates that these tags are not central to the account’s identity, potentially signaling a focus on niche, high-impact content rather than broad relatability or editing tools.

Video Duration Breakdown

Original Sound Usage

Percentage of videos using the creator's own audio