Harry Potter

The @harrypotter account has 7.1 million followers and has posted 2,270 videos, achieving an average of 259,522 views per video. With a 6.35% engagement rate, the account demonstrates strong audience interaction, supported by 172.3 million total likes.

The @harrypotter account demonstrates strong engagement metrics, with 7.1 million followers and an average of 15,216 likes per video. This places the account in the top tier of engagement for TikTok, as the average likes per video significantly exceed typical benchmarks for accounts of similar size. The overall engagement rate of 6.35% is notably high, indicating that the audience actively interacts with content. The combination of likes and shares (15,216 + 1,137 = 16,353 interactions per video) suggests a highly engaged audience, with a strong preference for liking and sharing content over commenting. Audience interaction patterns reveal a clear hierarchy of engagement: likes dominate (15,216 per video), followed by shares (1,137 per video), with comments (126 per video) being significantly lower. This disparity may reflect a preference for passive engagement (liking and sharing) over active dialogue (commenting), or it could indicate that the content is more visually or emotionally resonant, encouraging immediate reactions rather than extended discussion. The relatively low comment count compared to likes and shares suggests that the audience may prioritize brevity or that the content is less discussion-driven. The metrics indicate that the content resonates strongly with the audience, as evidenced by the high engagement rate and the volume of likes and shares. The consistent interaction across multiple video types (assuming a diverse content strategy) suggests that the account’s content effectively captures attention and drives action. However, the low comment count relative to likes and shares may signal an opportunity to foster deeper audience interaction, such as through prompts for feedback or interactive challenges. The data underscores a balance between broad appeal and niche engagement, with the account excelling in virality and reach.

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

The @harrypotter account's content strategy is heavily centered on the core Harry Potter franchise, with #harrypotter (16 uses) dominating its hashtag usage. This aligns with the account's likely focus on nostalgia, character exploration, and thematic content tied to the Wizarding World. The inclusion of character-specific hashtags like #dumbledore (3x), #hermionegranger (3x), and #ronweasley (3x) suggests a thematic consistency in highlighting key figures, while #hogwarts (7x) and #sortinghat (3x) emphasize iconic locations and symbols. The hashtag #fyp (8x) indicates a strategic emphasis on algorithmic visibility, prioritizing content designed to reach broader audiences. However, the absence of primary content categories limits deeper insights into video types or formats. The account's hashtag strategy balances broad engagement with niche targeting. While #harrypotter serves as a universal identifier, secondary hashtags like #harrypotter25 (3x) and #birthmonth (4x) suggest a focus on specific events or themes, such as the 25th anniversary of the series. The repeated use of character-centric tags (3x each) reinforces a consistent narrative around the franchise's iconic cast, while #voldemort (3x) and #sortinghat (3x) maintain thematic diversity. This approach likely aims to sustain audience interest by blending nostalgia with targeted, character-driven content, leveraging TikTok's algorithm to maximize reach through #fyp and broader franchise-related tags.

Video Duration Breakdown

Original Sound Usage

Percentage of videos using the creator's own audio