GLAMZILLA

The account @glamzilla has 2.7 million followers, indicating significant scale. With an average of 305,650 views per video and a total of 2,609 videos, the account has reached over 795 million views, demonstrating broad reach. The 7.19% engagement rate highlights strong audience interaction, supported by 162.9 million total likes.

@glamzilla's engagement metrics demonstrate a strong, consistent performance across key interaction channels. With 2,700,000 followers, the account achieves an overall engagement rate of 7.19%, which is notably higher than the average for most TikTok accounts. This rate is driven by an average of 21,284 likes per video, which accounts for approximately 86% of the total engagement (21,284 / 21,971). The remaining 14% comes from 348 comments and 339 shares per video, indicating a balanced mix of passive (likes) and active (comments, shares) engagement. Audience interaction patterns suggest a highly engaged community. The 348 comments per video reflect meaningful dialogue, while 339 shares indicate that content is being repurposed or amplified by followers. These numbers are particularly strong relative to the follower base, as comments and shares typically represent a smaller portion of total engagement. The high like-to-comment ratio (61:1) suggests that while viewers appreciate the content, they also engage in deeper conversations, which is a positive sign for audience connection. The metrics collectively indicate that @glamzilla’s content resonates strongly with its audience. The 7.19% engagement rate, combined with consistent likes, comments, and shares, suggests that the account’s content is both popular and socially shareable. The high like volume (21,284 per video) aligns with the large follower base, while the 348 comments per video demonstrate that viewers are actively participating in discussions. This combination of broad appeal and niche interaction highlights a well-optimized content strategy that balances mass reach with community engagement.

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

@glamzilla’s content strategy is heavily centered on makeup and beauty, as evidenced by the dominant use of #makeup (8 instances) and #beauty (6 instances). These hashtags suggest a focus on tutorials, product reviews, and aesthetic content within the beauty niche. The inclusion of #bebot (3x) and #makeuptransition (2x) indicates an emphasis on specific subtopics like makeup tutorials for beginners or transformative looks, while hashtags like #filipino (2x) and #tagalog (2x) hint at a potential regional or cultural audience targeting. However, the absence of primary content categories limits the ability to confirm if these hashtags align with broader thematic priorities. The strategic use of hashtags like #superbowl (2x) and #badbunny (2x) may reflect attempts to tap into trending or cross-industry collaborations, though their relevance to the core content remains unclear without additional context. The thematic consistency of @glamzilla’s hashtag strategy is strongest in the makeup and beauty space, with these tags appearing most frequently. However, the inclusion of culturally specific tags (#filipino, #tagalog) and broader trending tags (#superbowl, #badbunny) introduces variability in their content focus. This mix may signal an effort to diversify reach while maintaining core beauty content, though the lack of primary content categories prevents a definitive assessment of thematic alignment. The strategic use of hashtags like #beautyinfluencer (1x) suggests a potential self-promotion angle, while the repeated use of #makeup and #beauty reinforces a consistent brand identity within the beauty niche.

Video Duration Breakdown

Original Sound Usage

Percentage of videos using the creator's own audio