Glamour

The @glamourmag account has 891,500 followers and 97.9 million total likes, indicating a large and engaged audience. With an average of 280,256 views per video across 2,537 total videos, the account demonstrates significant reach. The 15.05% engagement rate highlights strong audience interaction relative to its follower base.

The @glamourmag account demonstrates strong engagement metrics, with 891,500 followers and an overall engagement rate of 15.05%. This rate is significantly higher than the average for most accounts, indicating robust audience interaction. The average likes per video (39,748) are particularly high, suggesting that the content resonates strongly with viewers. While comments (197 per video) and shares (2,237 per video) are lower than likes, they still represent meaningful engagement. The combination of these metrics highlights a balance between viral appeal (likes) and active participation (comments and shares), which is critical for maintaining audience retention and growth. Audience interaction patterns reveal a clear preference for visual and emotional engagement. The disproportionately high number of likes compared to comments and shares suggests that viewers are drawn to the content’s aesthetic or thematic elements, which are likely shared widely but not always discussed in depth. The 15.05% engagement rate, calculated as (likes + comments + shares) divided by followers, underscores that the account’s content is both widely consumed and actively shared, which is a key driver of its reach. However, the relatively low comment count compared to likes may indicate that the audience prioritizes passive consumption over dialogue, possibly due to the nature of the content (e.g., visually driven or trend-based). The metrics collectively indicate that @glamourmag’s content is highly resonant with its audience, particularly in terms of visual appeal and relevance. The high likes per video (39,748) and shares (2,237) suggest that the content aligns with current trends or emotional triggers, while the 15.05% engagement rate confirms its effectiveness in driving interaction. However, the lower comment volume compared to likes may signal an opportunity to foster deeper audience discussions, such as through interactive polls or Q&A sessions, to further enhance engagement.

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

@glamourmag’s content strategy centers on pop culture nostalgia and entertainment, with a strong emphasis on iconic characters and franchises. The account’s top hashtags—#hilaryduff (9 uses), #kermitthefrog (7 uses), #themuppetshow (7 uses), and #muppets (6 uses)—highlight a thematic focus on 2000s pop culture icons, including Hilary Duff’s filmography and The Muppets franchise. Additionally, #nyfw (7 uses) and #bridgerton (4 uses) suggest an interest in fashion and period dramas, aligning with broader entertainment trends. These hashtags collectively indicate a strategy to engage audiences through recognizable, emotionally resonant cultural touchpoints. The strategic use of hashtags reflects a deliberate effort to leverage existing fanbases and trending topics. By prioritizing high-frequency tags like #hilaryduff and #kermitthefrog, the account capitalizes on nostalgia-driven engagement, while #nyfw and #bridgerton tap into fashion and drama audiences. However, the absence of primary content categories data limits deeper insights into how these themes are visually or narratively executed. The hashtag strategy appears to prioritize broad, cross-generational appeal over niche subcategories, emphasizing universal entertainment appeal.

Video Duration Breakdown

Original Sound Usage

Percentage of videos using the creator's own audio